This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Mohun Bagan Super Giant as their sponsors and partners for the 2024/25 season.
Principal Partner
1xBat Sporting Lines
Mohun Bagan SG on-boarded 1xBat Sporting Lines, which is the online sports news outlet of Cyprus-based online gambling company 1xBet, as their principal sponsor in September 2023.
As per the agreement, the 1xBat logo appears on the front of the Mohun Bagan matchday shirt.
Associate Partners
Calcutta Electric Supply Corporation (CESC)
CESC is a Kolkata-based electricity generation and distribution company under the ownership of the RPSG Group, majority owner of Mohun Bagan SG.
CESC is the second main shirt sponsor of Mohun Bagan and appears on the front of their matchday shirt during their continental outings.
During their ISL games, the CESC logo appears on the right sleeve of the Mohun Bagan matchday shirt.
Skechers
American sportswear brand Skechers is acting as the official kit sponsor of Mohun Bagan SG for the 2024/25 season.
MP Birla Cement
The Kolkata-based cement manufacturer was announced as an Associate Sponsor and one of the official matchday-shirt-chest sponsors of Mohun Bagan (on the front, opposite to the club crest) in November 2020.
The brand’s logo continues to appear in the same position on the Mohun Bagan matchday shirt as the company continues sponsoring the club during the 2024/25 season.
MP Birla Cement was previously a partner of Mohun Bagan during their I-League days as well, serving them as a sponsor from 2017 to 2020.
SRMB Steel
The Kolkata, West Bengal-headquartered steel-based construction equipment manufacturer has served as an Associate Sponsor to the club as well as one of their official matchday-shirt-chest sponsors (below shirt collar) since the 2020/21 season.
Alliance Broadband
Alliance Broadband is a Kolkata-based Internet service provider that has in place a back-of-matchday-shorts sponsorship agreement with the club.
Reliance Foundation
Reliance Foundation Youth Sports (RFYS) is the sporting wing of the Reliance Foundation, which in turn is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries.
As the Grassroots and Youth Development Partner of Mohun Bagan SG, RFYS works with the club on several grassroots-level community projects to get people involved in the game of football.
Arun Icecreams
Arun Icecreams is a brand owned by Tamil Nadu-based company Hatsun Agro. The club have in place a partnership agreement with it for the 2024/25 season.
As part of the deal, the Arun Icecreams logo appears on the back of the team’s matchday jersey.
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