Indian wearable and audio brand Fire-Boltt has roped in former India men’s cricket team captain Mahendra Singh Dhoni as its latest brand ambassador.
As the face of the brand, Dhoni will headline various marketing campaigns along with taking part in a host of advertising and endorsement activities.
Dhoni spoke about his new role, commenting:
“Fitness plays an important role in my life. Being an athlete, consistency is important. Fire-Boltt’s range of smartwatches assists people in performing the right amount of workout regimes. I’m glad to be associated with a brand that has a global appeal.“
Arnav Kishore, Founder & CEO at Fire-Boltt, said:
“We are extremely passionate about the addition of MS Dhoni to our group of inspiring ambassadors, he is a natural fit for the brand. The impeccable personality of MS Dhoni and his continuous fame marries well with our vision to carve a niche for ourselves in the fit-tech space. MS Dhoni is one of the most respected cricketers in the world of cricket and he remains to be an idol for aspiring cricketers across the globe. The association with this iconic wicketkeeper, captain, batsman, or one may say a living legend, reflects our unwavering commitment to offering people the best solution to their smartwatch woes.“
Aayushi Kishore, Co-Founder, Fire-Boltt, added:
“The ethos of Fire-Boltt to foster a holistic experience for each & every customer has been deeply imbibed in all the initiatives that we undertake here and MS Dhoni embodies Fire-Boltt’s fitness heritage seamlessly. From the factory level to the top management, true & cohesive efforts are reflected in all of our products, communication, branding and our customer relations. With this association, we wish to accentuate our capabilities and become a household name just like Mahendra Singh Dhoni.“
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