Mumbai Indians renews long-standing partnership with Usha International
Five-time Indian Premier League (IPL) champions Mumbai Indians have announced a renewal of their decade-long partnership with consumer durable manufacturing & marketing company, Usha International. The partnership renewal will see both continue on as partners now in their 13th consecutive year with Usha’s branding continuing to be present on the leading side of the Mumbai Indians’ caps and helmets and will also continue to have prominent on-field branding during Mumbai Indians games throughout IPL 2026. Usha International will also work with Mumbai Indians on fan engagement activities and the Usha Play’ branding will be integrated across perimeter boards during home matches and on in-stadium digital screens.
A Mumbai Indians spokesperson said,
“Our association with Usha International has grown steadily over the years and gone from strength to strength. Their strong focus on encouraging sports, fitness, and healthier lifestyles complements the values that drive our team and the larger cricketing community. As we head into a new season, we look forward to continuing this collaboration and bringing the excitement of the game closer to our fans as always.”
Komal Mehra, Head – Sports Initiatives & Associations, Usha International, added,
“Sports has always been central to how we think about movement, energy, and everyday wellbeing at Usha. Through Usha Play, our focus has been to associate with sports right from indigenous games to highly aspirational sports like cricket, as the spectrum allows us to penetrate across age groups, regions, and socio-economic segments with one simple message – a healthy and active lifestyle for everyone. Our association with Mumbai Indians is especially meaningful in this context. Cricket’s unmatched reach, combined with MI’s culture of discipline, consistency, and performance, helps us take the spirit of play deeper into everyday life and inspire more people to embrace healthier choices. As the excitement of the new season builds, we look forward to continuing this journey with Mumbai Indians and connecting meaningfully with fans through the shared spirit of play.”
