This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Newcastle United Football Club (NUFC) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
Sela
Based out of Jeddah in Saudi Arabia, Sela is an events organising and management company operating across the sport, entertainment, culture, leisure, and hospitality industries.
Sela was confirmed as the official front-of-matchday-shirt sponsor of the club in June 2023 as part of a multi-year agreement, replacing Chinese sports betting firm Fun88.
Adidas
German sportswear and apparel giant Adidas signed a multi-year deal with the Magpies in September 2023, becoming in the process the club’s official kit partner from the 2024/25 season onwards.
Adidas previously supplied the Magpies’ official kits and training wear between 1995 and 2010.
A vital element of this new agreement entails NUFC rebuilding their own retail operations both in-store and online, locally and globally.
Noon.com
Based in Dubai, Noon.com is a digital marketplace dedicated to local businesses in the Middle East. It was announced as NUFC’s official matchday shirt sleeve sponsor for the 2022/23 season in June 2022.
It was announced in June 2023 that Noon.com would continue on as the club’s matchday shirt sleeve sponsor for the 2023/24 season as well.
The deal also makes official Newcastle United kits available on Noon.com, including the option of personalisation.
Sportsbet.io
Cryptocurrency-based online sports betting platform Sportsbet.io was announced as the club’s Official Betting Partner in August 2023 as part of a multi-year agreement.
JD
The Bury-based British sports-fashion retail company signed a multi-year partnership agreement with the Magpies in June 2024, becoming the club’s official sports retail partner in the process.
Apart from branding rights, the deal entails JD stocking official NUFC kits, training wear, and other apparel ranges starting with the 2024/25 season both in select UK and European stores and online at jdsports.com.
Carling
Carling Brewery signed an initial four-year agreement with Newcastle United FC to become their official beer partner in a £3m deal in June 2007. Sixteen years later, the deal still stands.
As part of the deal, Carling holds pouring rights inside St James’ Park—home of the NUFC senior men’s team.
Monster Energy
The American energy drink brand was announced as the Official Energy Drink Partner of the club in a multi-year deal in November 2022.
The press release made available on the club’s official website dictated that the deal would see Monster Energy gain “digital presence at St. James’ Park”.
BetMGM
The British “iGaming” and online sports betting brand, an offering of MGM Resorts International, was announced as an official club partner of NUFC in September 2023 as part of a multi-year agreement.
Saudia
The Jeddah-headquartered flag carrier of Saudi Arabia first partnered with NUFC in December 2022 as it offered transportation support to their men’s first team, taking them from Newcastle upon Tyne to Riyadh and vice versa for a warm-weather training camp as well as a match against Saudi side Al Hilal SFC.
In October 2023, NUFC announced that they had “renewed” their partnership with Saudia on a “multi-year” deal. Saudia is now the Official Airline Partner of the club.
InPost
The Kraków-headquartered Polish logistics company was announced as an official partner of the club in December 2023.
The multi-year commercial partnership agreement entails—apart from branding rights—InPost installing “bespoke Newcastle United parcel lockers” outside St James’ Park.
Fenwick
The Newcastle upon Tyne-based chain of department stores signed a multi-year deal with NUFC in December 2023, becoming their Official Luxury Retail Store Partner in the process.
The deal is aimed at building “a partnership that celebrates community and local talent, as well as creating surprising experiences for the people of Tyneside and beyond”. As part of the branding rights, it also includes a naming rights component for a hospitality lounge at St. James’ Park, which is thusly called “The Rooftops with Fenwick”.
Quidd
Quidd, a digital collectibles and NFT marketplace owned by Hong Kong-based game software company and venture capital company Animoca Brands, was announced as NUFC’s first-ever official digital collectible partner on a multi-year deal in March 2024.
Apart from branding rights, the deal entails creation of limited-edition NUFC trading cards which are available on Quidd’s official platform.
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