This article contains information about the brand endorsements and notable charity work of German racing driver Nico Hülkenberg.
Sponsors
Gebr. Heinemann
In 2022, German travel retail company Gebr. Heinemann signed a sponsorship deal with German racing driver Nico Hülkenberg.
In March 2025, Heinemann announced the continuation of its partnership with Hülkenberg.
Admin By Request
On 7th March 2025, San Francisco based cyber security company Admin by Request signed Nico Hülkenberg as their brand ambassador.
As part of the deal, the brand’s logo will appear on Hülkenberg’s racing helmet during the Grand Prix season.
The LEGO Group
The LEGO Group is a Danish private company that manufactures miniature building blocks.
On 27th Feb, 2025 Lego Germany signed a sponsorship deal with Nico Hülkenberg to partner him for the 2025 Grand Prix season.
Schuberth
Schuberth is a German helmet manufacturer that specialises in high-end racing helmets.
Nico Hülkenberg is a Schuberth brand ambassador and wears their helmet during the Grand Prix season.
Previous Sponsors
Samsung
Samsung Germany partnered with Nico Hülkenberg in 2021 for promotion of their products.
As part of the deal, Hülkenberg posted several promotional videos on his social media accounts, promoting Samsung Galaxy products. The partnership ended in 2022.
Hahnair
In July 2024, Hahnair, a charter airline and distribution partner for airlines worldwide, announced a partnership with German racing driver Nico Hülkenberg.
This collaboration saw Hülkenberg sporting the Hahnair logo on his helmet throughout the 2024 racing season.
Hechter Paris
In September 2019, Nico Hülkenberg teamed up with fashion brand Hechter Paris as their brand ambassador.
As part of the deal, he appeared in many brand shoots and interviews for the French brand and also posted the same on his social media accounts.
Philipp Plein
Nico Hülkenberg was seen promoting German fashion designer Philipp Plein’s clothing and shoes on his social media account in 2016. Hülkenberg had also attended Philipp Plein fashion shows.
Charity
- Hülkenberg partnered with Lymph&Co, a foundation dedicated to raising awareness and funding research for lymphoma, a type of cancer. He also auctioned one of his helmets worn at the Dutch Grand Prix with the proceeds going to Lymph&Co Foundation.
- Hülkenberg has also worked with the Starlight Children’s Foundation, which included various initiatives like special livery on their race cars and visits to children’s hospitals. The Haas F1 team also donated to the cause.
- Hülkenberg also supported the efforts of the United Nations High Commissioner for Refugees (UNHCR) to help the people of Ukraine during the ongoing war.
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