F1 News F1 Sponsors

OAKBERRY teams up with Haas

Aditya Chaudhuri Aditya Chaudhuri

American Formula One team Haas have announced OAKBERRY as their Official Açaí Partner ahead of the 2023 Formula One season.

The partnership is aimed at growing the OAKBERRY brand in the US among the millennials and Gen Z audience. The agreement will put the OAKBERRY branding on the inside front wing end plates of the Haas race car and on the race suit of their Test and Reserve Driver, Pietro Fittipaldi. The team’s drinking bottles and additional merchandise will also have OAKBERRY branding.

OAKBERRY will also hold experiential events for the fans at one of the US Grands Prix. 

The partnership between Haas and OAKBERRY builds on first deal between the two, which was done for the final three races of the 2022 Formula One season.

Also read: Formula One 2023 Team Sponsors: Haas

Georgios Frangulis, Founder and CEO of OAKBERRY, commented:

With the US experiencing massive Formula 1 fan growth, especially among young and diverse audiences, this partnership isn’t just about brand visibility, it’s about aligning our target consumers’ interests and passions with our brand. With the US experiencing massive Formula 1 fan growth, especially among young and diverse audiences, this partnership isn’t just about brand visibility, it’s about aligning our target consumers’ interests and passions with our brand.

Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, said:

We’re delighted to continue our relationship with OAKBERRY after a successful first venture last season. OAKBERRY were on the car at the Sao Paulo Grand Prix last year and we enjoyed being a part of their activations locally that weekend celebrating their Brazilian origins. To have their continued support moving forward in 2023 shows the strength of our relationship and obviously there are a great many opportunities ahead to promote OAKBERRY as they continue to grow internationally.

OAKBERRY teams up with Haas
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end of the 2024 Formula One season.

brazilian Grand Prix 2024

F1 Brazilian Grand Prix 2024 Review: Max Verstappen shines brightest on gloomy São Paulo day

It was a masterclass from reigning World Champion Max Verstappen as he won the 2024 Brazilian Grand Prix despite starting P17, putting in a drive for the ages in São...

F1 Brazilian Grand Prix 2024 Qualifying Review: Norris takes pole in chaotic Brazilian qualifying

F1 Brazilian Grand Prix 2024 Qualifying Review: Norris takes pole in chaotic Brazilian qualifying

Chaotic qualifying in wet conditions After being pushed to Sunday, qualifying finally got underway in Brazil for the Brazilian Grand Prix 2024 under wet conditions, which had denied qualifying to...