Multi-year partnership announced
The PGA TOUR has signed a new multi-year partnership agreement with Delta Air Lines, who will join as the Official Global Airline of the PGA TOUR and PGA TOUR Champions. The partnership will provide the fans with various fan experiences and PGA TOUR will use Delta’s SkyMiles Experiences platform to provide the fans with exclusive PGA TOUR experiences.
Both will also work on various content campaigns and initiatives for the fans who will have access to Delta’s inflight entertainment as well, making sure the fans have access to the PGA TOUR even up in the skies.
Jay Monahan, Commissioner, PGA TOUR, said,
“We are thrilled to have Delta Air Lines aboard as the Official Global Airline of the PGA TOUR and PGA TOUR Champions. Golf and travel have always been inextricably connected and we look forward to partnering with Delta on tailored experiences and to bring PGA TOUR content direct to their customers through their inflight entertainment offerings, another display of Delta’s commitment to a highly personalized customer experience.”
Ed Bastian, CEO, Delta, commented,
“Delta and the PGA TOUR are two global organizations focused on best-in-class performance, a spirit of continuous improvement, and the power of the experience economy. Our partnership with Jay and his team will give customers incredible opportunities to experience the PGA TOUR in new ways while furthering our mission of better connecting the world.”
Brian Oliver, Executive Vice President, Corporate Partnerships, PGA TOUR, added,
“We are delighted to add Delta and its premier travel offerings as a PGA TOUR marketing partner, a relationship we will showcase across the FedExCup season through new on-site fan enhancements and brand activations. As our players and fans look to book travel to their favorite PGA TOUR stops in 2025, we know they can count on Delta’s first-class customer service to get them there.”
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