Pierre Gasly: Brand Endorsements | Investments
Here, we look at the brand endorsement deals of French racing driver Pierre Gasly.
Current Deals
Sonic (Fantom)
Fantom Foundation, a blockchain company, partnered up with Gasly in 2021 and released a set of exclusive NFTs on its “Artion” platform. This was the first-ever release of NFTs in collaboration with a Formula One driver.
The two parties signed an extension deal in February 2025.
Givenchy Beauty
Founded in 1952, Givenchy is a French luxury fashion and perfume house and offers haute couture and ready-to-wear clothing, accessories, perfumes, and cosmetics.
In February 2025, Gasly was named a global ambassador for Givenchy’s “Gentleman” fragrance line, making him the first F1 driver to hold such a role for a fragrance brand.
Binance
Founded in 2017, Binance is the largest cryptocurrency exchange in terms of daily trading volume of cryptocurrencies.
In January 2025, Binance announced a collaboration with Gasly to engage fans in designing his helmet for the Australian Grand Prix.
H. Moser & Cie
Moser & Cie. is a trademark of Moser Schaffhausen AG, a Swiss luxury watch manufacturer.
After announcing its partnership with Alpine Motorsports, H. Moser & Cie. strengthened its links to the Alpine family with the announcement of a collaboration with Pierre Gasly in March 2024.
Polo Ralph Lauren
Ralph Lauren is an American publicly traded luxury fashion company that was founded in 1967 by American fashion designer Ralph Lauren.
In November 2023, the American luxury fashion company announced Pierre Gasly as its global brand ambassador.
Make-A-Wish Foundation
The Make-A-Wish Foundation is a non-profit organisation founded in the US that helps fulfil the wishes of seriously ill children. The organisation roped in Gasly as a brand ambassador in December 2023.
As part of the deal, in June 2024, Gasly, who works closely with the charity’s French affiliate, was on hand at Silverstone as the charity made the dreams of 16 critically ill children come true at the British Grand Prix.
Past Deals
FlowBank
FlowBank is a multi-asset trading platform that offers a wide range of online banking and investment services to brokers and corporate clients.
In May 2023, FlowBank launched a trading competition called the “FlowBank Championship” in 2023, inviting top athletes to participate. Gasly, who was roped in as a partner by the platform, also participated in the FlowBank Championship.
The Grid
The Grid, a driver management agency, has been a part of Gasly’s life from as early as 2010, when he was just 14 years old. The agency has helped Gasly train and prepare for racing seasons, with its logo visible on his uniform during race weeks.
Hawkers
In 2020, Pierre Gasly signed a collaboration deal with Hawkers, a sunglasses company. As part of the deal, he released his own collection with the Spanish eyewear brand.
AlphaTauri Fashion Label
During his time with the AlphaTauri F1 team, Gasly did several photo shoots, advertisements, and more for the fashion brand AlphaTauri.
Fraction/al
Gasly signed up with crypto gaming platform Fraction/al in November 2018. As part of this deal, users could buy customised Pierre Gasly collectible tokens on “The Gasly Racing Garage” — the first-ever blockchain based game with crypto collectibles for a professional race driver.
Blomm & Berger
Blomm & Berger, a headphone brand, partnered up with Gasly when he was promoted to Red Bull Racing. As a part of this deal, Gasly shot advertisements and wore Blomm & Berger headphones to race weekends.
Investments
10PadelTeam
In October 2024, Gasly joined forces with financier and fellow Frenchman Loïc Fery, the president of Football Club Lorient Bretagne Sud, to establish 10Padel. Gasly joined the likes of Andy Murray and Lionel Messi as an owner of a team in padel’s Hexagon Cup.
Football Club de Versailles
In March 2024, Pierre Gasly made headlines both in the racing and the football world after investing in the semi-professional Football Club de Versailles 78.
The French driver joined the club as a joint shareholder, alongside Alexandre Mulliez — the grandson of the founder of Auchan Retail — and his partner Fabien Lazare.
