This article contains information about brand endorsements,business ventures and notable charity work of Spanish racing driver Carlos Sainz Jr.
Sponsors
EstrellaGalicia
Estrella Galicia is one of the biggest beer brands in Spain. It has invested in Spanish sports stars across a variety of sports. Its partnership with Carlos Sainz Jr. began in 2013, even before he made his debut in Formula 1.
Once Sainz started racing for Ferrari, Estrella stopped featuring the Spanish F1 driver in its digital campaigns. However, he still features as a sponsor on its website. Sainz has extended his partnership for the 2025 GP season.
PlayStation
Carlos Sainz has worked with PlayStation in Spanish advertisements several times in his career. He has also had a limited-edition Carlos Sainz-themed PlayStation designed to increase its sales. He is always the face of PS advertisements in Spain whenever the new F1 games are released for the console.
L’Oréal Paris
In March 2025, Carlos Sainz was announced as the brand ambassador for global French personal care brand L’Oréal Paris.
As part of the deal, Sainz will be seen in ad campaigns for their Elvive Hair care line.
Santander
Spanish retail banking organization Santander signed Carlos Sainz as their global brand ambassador in 2024.
As part of the deal, he has appeared in several brand campaigns for Santander in order to promote their products and services.
Not only this, Santander has also followed his move from Ferrari to the Williams racing team and signed a multi-year partnership with the Williams racing team to be effective from 2025 season onwards.
Previous Sponsors
Shiseido Men
In 2019, Sainz modelled for Shiseido Men, a men’s grooming and skincare brand.
Gran Turismo
In 2017, Sainz was announced as a sports ambassador for the racing simulation game Gran Turismo. He joined elite drivers like Lewis Hamilton to star on the cover of the game.
Schuberth
Schuberth is a German producer of safety helmets and protective headgear for Formula 1. In 2022, it partnered up with Ferrari and Carlos Sainz Jr, releasing a helmet which was designed by Sainz himself.
As Sainz moved from Schuberth to other brands, the partnership ended after the 2021 season.
Business Ventures
TMRW Sports
Carlos Sainz Jr. along with several other well-known athletes has invested in sports, media and entertainment technology organization TMRW Sports which is backed by Apex Capital Elite Performance and Investment Fund.
The fund combines the insights of athletes with investment strategies. Several high profile athletes like Steph Curry, Lewis Hamilton and Serena Williams have backed the Fund.
CS55 Racing
Carlos Sainz Jr. owns a racing kart brand called CS55 Racing. Sainz is still fond of kart racing and his kart racing team will support the RFEDA Karting Academy.
The new CS55 racing karts are available on his website – https://www.cs55racingkart.com/index_en.php
Charity
- Carlos Sainz Jr. is associated with Juegaterapia, a Foundation whose purpose is to improve the quality of life of children stricken with cancer. The foundation supports children in Carlos’ homeland of Spain by donating games consoles and tablets.
- Sainz has also raised funds for the Red Cross by appearing in several charity races in Gran Turismo Sport for Playstation 4.
- Carlos Sainz played in a charity football match at the Louis II Stadium in Monaco in 2023.
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