Yuki Tsunoda: Brand Endorsements | Business Ventures | Charity Work
Here’s a look into the brand endorsement deals, business ventures, and charity work of Japanese Formula One driver Yuki Tsunoda.
Current Endorsements
Honda
Yuki Tsunoda has been backed by Honda through the “Formula Dream” project since 2016. He was also the Japanese F4 champion in 2018.
Tsunoda has not spent more than one year in any junior racing category, having moved from F4 in 2018 to F1 in 2021.
Honda Cars
Honda Cars, a Honda Motor subsidiary, also promotes and endorses Tsunoda.
Arai Helmets
Arai is a Netherlands-based helmet manufacturer with ties with several major motorsport events. Tsunoda started using Arai helmets when he made it to F1.
Platz
Platz is a Japanese manufacturer of pet supplies. Tsunoda has a partnership in place with the company and thus endorses its products.
Horo
Horo is an Italian company founded in 2016 which aims to introduce technology into fashion by creating fusion fabrics—involving metals and fabrics.
Horo is listed as a sponsor on Tsunoda’s official website, and its logo features on his racing helmet.
GMG
GMG is a global well-being company with a diverse portfolio of both international and homegrown brands across sports, everyday goods, health, beauty, home, properties, and logistics sectors.
Like Horo, GMG is also listed as a sponsor on Tsunoda’s website and has its logo featured on his helmet.
RDS
RDS is a Japanese company specialising in “design, clay modelling, CFRP modelling, 3D printers, 5-axis machining, and consulting” as well as “3D modeling data production, structure analysis, various model production, and coating.”
META Planning
META Planning is a metaverse-focused advertising agency and consulting services provider. Its logo also features on Tsunoda’s racing helmet.
Honda Racing Corporation (HRC)
HRC is a Honda subsidiary that manufactures and sells motorcycle parts. Listed on Tsunoda’s website as a sponsor, its logo features on his helmet.
Marina Bay Sands Singapore
Marina Bay Sands is a luxury hotel in Singapore, popular for its rooftop infinity pool. It is owned by American resort company Las Vegas Sands and is also a sponsor of Tsunoda’s.
Marina Bay Sands looks after Tsunoda’s accommodation requirements and has collaborated with him during the Singapore Grand Prix in the past.
Previous Endorsements
Red Bull
In 2018, after winning the F4 Japanese Championship, Tsunoda officially joined Red Bull’s junior driver programme. Red Bull supported him through F3, F2, and his first season in F1.
Racing Gear Print Services 3P
Racing Gear Print Services 3P is a supplier of racing gear and merchandise. Tsunoda has worked with this Japanese company in the past for his F1 gear requirements.
CrossFit La Côte
CrossFit La Côte is a Swiss fitness and training equipment manufacturer. In the past, it has collaborated with Tsunoda, who has thus featured in its advertisements and social media posts.
Protex
In 2022, Tsunoda endorsed Protex, a Japanese OEM (Original Equipment Manufacturer) cosmetics planning and manufacturing firm. He featured in Protex’s digital ads and promoted the partnership via social media.
Bulk Homme
In 2022, Bulk Homme, a Japanese men’s skincare brand, sponsored Yuki Tsunoda for his debut at his home Grand Prix in Suzuka.
As part of the deal, the Bulk Homme logo featured on Tsunoda’s racing helmet for the Japanese GP.
DAZN
In 2021, sports streaming platform DAZN signed Tsunoda and the AlphaTauri team for promotion in Japan.
As part of the deal, DAZN created exclusive behind-the-scenes content featuring Tsunoda. He also sported the DAZN logo on his cap, which he wore for both pre- and post-race interviews. The deal was renewed for another season in 2022.
Business Ventures
Venti Due (22)
Tsunoda has his own official brand called Venti Due, which sells apparel and accessories.
Notable Charity Work
- In May 2023, Tsunoda participated in a charity drive to help clean Faenza (the base of AlphaTauri, now Racing Bulls) after heavy floods in the region.
- In January 2025, Tsunoda participated in a charity event to support the Tyrolean mountain farmers. The event, organised by WWP, raised €310,000.
