Premier League teams’ sleeve sponsors for 2024/25 season

This article contains information about the matchday shirt sleeve sponsors of each and every Premier League team for the 2024/25 season.

ARSENAL FC

Sleeve Sponsor: Visit Rwanda

Arsenal FC looped in the Rwanda Development Board on an initial three-year deal in May 2018, making “Visit Rwanda” their Official Tourism Partner as well as the official sleeve sponsor for their matchday shirt.

This deal has brought a lot of criticism upon the Rwandan government and even accusations of investing in a foreign football club from the coffers of the country’s crucial developmental aid. However, the deal has proved fruitful for both parties, with Rwanda even observing an 8% lift in its tourism numbers (September 2019).

ASTON VILLA FC

Sleeve Sponsor: TradeNation

The London-based trading company signed a multi-year Principal Partnership agreement with AVFC in June 2023, replacing Asian betting brand Kaiyun Sports.

The deal, covering both the men’s and women’s AVFC teams, entails sleeve sponsorship rights for “all first-team shirts and adult retail shirts”.

The two parties renewed their partnership in May 2024.

AFC BOURNEMOUTH

Sleeve Sponsor: No sleeve sponsor

BRENTFORD FC

Sleeve Sponsor: PensionBee

The London-based pension solutions provider became the Official Pension Partner of the club and an Official Supporter of Brentford FC Community Sports Trust—the club’s charity arm—in May 2021.

Apart from branding rights, the deal sees the two parties work on several activations and co-branded content. PensionBee also works with the club to help their fans become pension-confident.

A new two-year deal was signed between the two parties in July 2023, which made PensionBee the matchday-shirt sleeve sponsor of the Brentford senior men’s team and the front-of-shirt sponsor of their B-team as well as the academy and senior women’s teams and the junior replica kits.

BRIGHTON & HOVE ALBION FC

Sleeve Sponsor: Experience Kissimmee

Florida tourism marketing agency Experience Kissimmee signed a multi-year partnership deal with BHAFC in June 2024.

As part of the deal, the marketing agency acts as the sleeve sponsor for the club’s men’s, women’s, and academy shirts. Other key elements of the partnership include cross-promotions with relevant travel trade club partners to maximise outreach within the tourism and sports sectors. Experience Kissimmee also enjoys branded signage at the Amex.

CHELSEA FC

Sleeve Sponsor: BingX

The Singapore-based cryptocurrency exchange, describing itself as “a leading cryptocurrency exchange, serving over 10 million users worldwide”, was announced as the Chelsea senior men’s team’s matchday shirt sleeve sponsor for the remainder of the 2023/24 season as well as the club’s Official Crypto Exchange Partner in January 2024.

It was also announced at the time that BingX would replace trivago as CFC’s Official Training Wear Partner with the start of the 2024/25 season.

Apart from branding rights, the partnership also entails “focusing on global brand growth and engaging both Chelsea fans and BingX users through exciting digital content”.

CRYSTAL PALACE FC

Sleeve Sponsor: No Sleeve Sponsor

Also read: Premier League 2024/25 Sponsors

EVERTON FC

Sleeve Sponsor: No Sleeve Sponsor

FULHAM FC

Sleeve Sponsor: WebBeds

The global online travel trade marketplace was announced as a Principal Partner of the club and the matchday-shirt-sleeve sponsor of their senior men’s team in August 2023 on a multi-year deal.

IPSWICH TOWN FC

Sleeve Sponsor: Halo Service Solutions

Halo Service Solutions, a Stowmarket-based service management specialist, became a Principal Partner of ITFC in January 2024, with the Halo logo appearing on the left sleeve of the Town men’s first team’s home, away, third, and goalkeeper shirts.

This multi-year partnership deal is set to run until the end of the 2026/27 season.

LEICESTER CITY FC

Sleeve Sponsor: Bia Saigon

Vietnamese beer brand Bia Saigon has been LCFC’s Official Sleeve Partner since August 2018.

The deal reportedly costs the ThaiBev-owned company £2.5–3 million every season.

LIVERPOOL FC

Sleeve Sponsor: Expedia

The Seattle-headquartered American online travel shopping company became a Principal Partner of LFC and the Official Sleeve Sponsor for the matchday kits of both their men’s and women’s teams in October 2020 in a deal initially set to run until the end of the 2022/23 season.

Expedia replaced American financial services company Western Union, which prematurely ended its sleeve sponsorship deal with the club, having signed a five-year agreement in August 2017.

In March 2023, the two parties announced a four-year extension of their partnership.

Apart from the aforementioned branding rights, the deal also entails Expedia facilitating transport planning for LFC fans, including “free supporter transport” for all Women’s Super League matches of the LFC senior women’s team. The two also work on the content series “Nothing Beats Being There”, which is aimed at telling “emotive stories from players and real fans describing their journeys to some of the most iconic matches from the men’s and women’s recent history”.

MANCHESTER CITY FC

Sleeve Sponsor: OKX

The Valletta, Malta-headquartered crypto spot and derivatives trading exchange was announced as the club’s Official Cryptocurrency Exchange Partner in March 2022 in a deal covering the club’s men’s, women’s, and esports sides.

OKX served as the principal front-of-training-shirt sponsor for the MCFC men’s and women’s first teams during the 2022/23 season.

In June 2023, OKX was announced as the Official Sleeve Partner of the club as part of a multi-year agreement. The deal sees OKX serve as the matchday shirt sleeve sponsor to both the senior men’s and women’s teams of the club, with its logo also featuring “on the left sleeve of the first team training kits”.

MANCHESTER UNITED FC

Sleeve Sponsor: DXC Technology

The Ashburn, Virginia-headquartered American IT services and consulting company was announced as MUFC’s Digital Transformation Partner in July 2022 as part of a multi-year agreement. DXC Technology also replaced Kohler as the club’s matchday shirt sleeve sponsor.

DXC Technology also acts as the Presenting Partner of the Manchester United Foundation (the club’s charity arm), a role that entails “mentoring young people in the community, instructing on new technologies and teaching skills for future technology careers,” while also working with the club to enhance their daily business operations when interacting with their global fanbase.

NEWCASTLE UNITED FC

Sleeve Sponsor: Noon.com

Based in Dubai, Noon.com is a digital marketplace dedicated to local businesses in the Middle East. It was announced as NUFC’s official matchday shirt sleeve sponsor for the 2022/23 season in June 2022.

It was announced in June 2023 that Noon.com would continue on as the club’s matchday shirt sleeve sponsor for the 2023/24 season as well.

The deal also makes official Newcastle United kits available on Noon.com, including the option of personalisation.

NOTTINGHAM FOREST FC

Sleeve Sponsor: Ideagen

The Nottingham-based GRC (governance, risk, and compliance) software management solutions provider was announced as an official Forest partner in July 2021.

Apart from branding rights, the deal entails the two parties collaborating over “a large scale and ambitious community programme in collaboration with the Nottingham Forest Community Trust [the club’s charity arm]”.

Forest renewed their partnership with Ideagen in July 2023, making it the official matchday shirt sleeve sponsor of their senior (both men’s and women’s) and academy teams.

SOUTHAMPTON FC

Sleeve Sponsor: P&O Cruises

P&O Cruises, a British cruise line based at Carnival House in Southampton that is owned and operated by Carnival Corporation & plc, signed a partnership agreement with Southampton FC in August 2024 to become their official sleeve partner.

As per the terms of the agreement, P&O Cruises is to offer exclusive benefits and experiences to its customers as well as Saints members and fans, which include cruise offers, match tickets, meet-and-greet events, and on-board coaching.

TOTTENHAM HOTSPUR FC

Sleeve Sponsor: Kraken

Kraken, a UK-based crypto platform, signed a partnership agreement with the club in July 2024 to become their first-ever Official Crypto and Web3 Partner as well as Official Sleeve Partner for their men’s and women’s teams.

The partnership aims to focus on advancing football fans’ understanding of crypto and how the technology can be applied to deepen connections to the sport. Over the course of the partnership, Kraken has pledged to engage with the club’s global fanbase through exclusive content, fan pop-ups, and behind-the-scenes footage of official Kraken and THFC events.

WEST HAM UNITED FC

Sleeve Sponsor: Intuit QuickBooks

Intuit, an American multinational company specialising in financial software, signed a deal with West Ham in March 2024 that made its accounting software package QuickBooks the official sleeve sponsor of the club.

The deal entails the Intuit QuickBooks logo featuring on the matchday shirt sleeves of all West Ham men’s, women’s, academy, and replica kits. QuickBooks is also integrated across the operations of the accountants, bookkeepers, sole traders, and small businesses working on behalf of the club.

WOLVERHAMPTON WANDERERS FC

Sleeve Sponsor: JD

JD, a British sports-fashion retail company based in Bury, Greater Manchester, signed a multi-year partnership deal with Wolves to become their official sleeve partner.

The muti-year deal entails the JD logo featuring on the playing shirts of all Wolves teams for the 2024/25 and 2025/26 seasons, including the men’s and women’s senior and academy teams.