Betting brand nets first-ever Bundesliga partnership.
German football side RB Leipzig have become the first-ever Bundesliga club to secure a deal with betting brand 888sport. The year-long partnership will see 888sport gain visibility at the club’s home stadium, Red Bull Arena, and also across their digital assets.
Additionally, 888sport will also become the presenting partner of Leipzig’s prediction game, which allows fans to win exclusive rewards and offers through fan activities.
Speaking about the partnership, Kieran Spellman, Vice-President, 888sport said:
“We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner. The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season. We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of 888sport’s long-term commitment to Germany.”
Matthias Reichwald, Chief Commercial Officer of RB Leipzig commented:
“As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga. 888sport is an established brand who would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.”
Pedro Barreda, Director International Marketing & Head of Sponsorships of 888sport, added:
“We’re looking forward to working with RB Leipzig and to being part of their journey for at least the next one and a half years. 888 are a world leader in their field, and RB Leipzig are one of the top clubs in European football, so this partnership is a perfect fit and will strongly support us with our ambitious plans for the newly-regulated German sports betting market.”
As it takes their first steps in the German market, the Gibraltar-based firm will look to solidify and expand its presence in the region in the coming years.
Leave a Reply