RCB, bigbasket joins forces again for third consecutive year
Defending Indian Premier League (IPL) champions Royal Challengers Bengaluru (RCB) has once again partnered with online grocery platform, bigbasket, who will join the team as their Official Quick Commerce Partner for IPL 2026. The partnership sees both collaborate for a third consecutive year and bigbasket partners with not only the RCB men’s team but also the women’s team.
The new partnership was kicked off with a new digital campaign starring RCB players such as Virat Kohli, Devdutt Padikkal and Krunal Pandya and through the course of the partnership, RCB and bigbasket will work together on various activations and branded content. bigbasket will also have branding presence across RCB’s platforms, including Instagram and YouTube along with work on on-ground activations.
Hari Menon, Co-founder & CEO, bigbasket, commented,
“We are proud partners of RCB for the last three years, and being both a fan in the stands and the official quick commerce partner is exhilarating. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. We are excited to celebrate Bengaluru’s love for the game in even more meaningful ways.”