Bhavya DasThis article contains information regarding the organisations enjoying a strong branding presence across LaLiga club RCD Mallorca’s physical and digital assets as their sponsors and partners for the 2022-23 season.
Main Global Partners
Nike
RCD Mallorca and Nike agreed to a sponsorship deal in July 2021, making the American sports apparel brand the official kit sponsor of the club. The deal kicked off with the start of the 2021-22 season and is currently set to run until the end of the 2025-26 season.
The five-year deal replaced RCD Mallorca’s old kit sponsor, Umbro, which had joined the club in the 2016-17 season.
?GEL by Taica
?GEL (Alpha Gel) is the multifunctional materials division of Taica, founded in 2001. Its recent projects include developing new products for use in the construction materials and automotive sectors.
The Japanese company signed an agreement with RCD Mallorca in August 2021, becoming a main global sponsor of the club in the process. The agreement puts the company name on the front of the shirts of the team’s first team. The multi-year deal is in effect since the start of the 2021-22 season.
Premium Partners
Alua
Alua Hotels & Resorts is a Spanish company that specialises in providing hotels, resorts and other arrangements for customers’ stays. Its locations across Spain and Greece include Mallorca, Menorca, Ibiza, Almería, Costa del Sol, Marbella, La Manga (Murcia), Fuerteventura, Tenerife, Zante and Corcyra.
RCD Mallorca assigned Alua Hotels & Resorts on the back of their matchday shirt in January 2021, replacing Roc Hotels.
Estrella Damm
Estrella Damm is a lager beer brewed in Barcelona, Spain, founded in 1876. RCD Mallorca and Estrella first started their relationship in the 2000-01 campaign. Estrella Damm has since been a principal partner of the club.
The two parties have renewed their partnership several times, the latest extension of the deal having been agreed upon in 2019, making Estrella Damm the official beer of the club until 2023.
RCD Mallorca and Estrella Damm have also started working on environmental impacts, resulting in the club using reusable cups at their home ground, the Visit Mallorca Stadium.
Official Partners
OKMobility
OKMobility is a car rental company based in Mallorca, Spain. The company also works in providing personalised and sustainable solutions to customer mobility.
RCD Mallorca extended their multi-year-long deal with OKMobility for the next 10 years in 2018. OKMobility delivered its first official cars to RCD Mallorca in 2016, which also had the club’s logo on them. The company also provides cars to the club’s other non-playing staff aside from players and coaches. OKMobility is also the club’s sleeve partner.
Specialized
Specialized is a US-based cycling company providing bicycles and bicycle accessories since 1974.
RCD Mallorca signed with Specialized in February 2011, making it a principal partner of the club. The bike manufacturer features on the back of the first team’s shorts in a deal currently running until the end of the 2022-23 season in addition to advertising at the Visit Mallorca Stadium, the Ciudad Deportiva Antonio Asensio sports complex and across digital club assets.
Footprint
Footprint is based in Arizona, USA, and specialises in developing and manufacturing plant-based fibre solutions, with the main purpose of eliminating single-use plastics.
RCD Mallorca announced a long-term partnership with Footprint in July 2021. The deal included Footprint acquiring the name of RCD Mallorca’s VIP Corner and providing plastic alternatives.
Air Europa
Air Europa is a member of the SkyTeam Alliance, an airline of global tourism based in Spain. Air Europa signed with RCD Mallorca in 2015. Since then, the two parties have renewed and extended the deal multiple times.
The Spanish airline has provided the club with its aircraft with the club logo on it. In May 2022, RCD Mallorca covered 75% of ticket fees of fans travelling to attend their final game of the 2021-22 season against CA Osasuna with the help of Air Europa.
Juaneda
Juaneda Medical was founded in 1917 in Mallorca. It has health centres all around the world but has the most influence within Spain. The healthcare group has inaugurated the new Juaneda Sport Health Centre at the Rafa Nadal Sports Centre, becoming the reference centre for sports medicine in the Llevant area.
Juaneda Assistance Network became the sponsor and official medical service of RCD Mallorca for the first time in 2016 through 2019. The two later parties extended their contract, and the Spanish team have been visiting Juaneda Healthcare centres for their medicals before every season. Juaneda also features on the back of the RCD Mallorca playing shirts.
This alliance allows RCD Mallorca to have direct access to the medical specialists, technological equipment, clinics, centres, laboratories and diagnostic networks that the Juaneda Healthcare Network has.
Fibwi
Fibwi is a Spanish telecom business with its headquarters in Baleares that specialises in providing internet service. In 2015, RCD Mallorca and Fibwi reached an agreement to collaborate on the club’s internet and telecommunication standards.
For the club’s many facilities, Fibwi built fibre optics, broadband internet and a number of other technological advancements as part of the partnership.
Dapper
Dapper Labs, a Vancouver-based blockchain company that specialises in video game development, was founded in 2017.
In September 2021, Dapper announced a multi-year partnership with LaLiga that would allow it to become an official partner of the league and release official football NFT collectable highlights.
The deal allows Dapper to display exciting video-based moments from RCD Mallorca and other LaLiga teams, including Real Madrid CF, FC Barcelona, Sevilla FC, Villarreal CF, Valencia CF, Real Betis, Athletic Club, Real Sociedad, Atlético Madrid among others.
Caixa Bank
In 2011, Caixa Bank, a Spanish multinational financial services firm, formed its first partnership with RCD Mallorca. Since that time, Caixa Bank has served as the club’s official financial partner. Both organisations renewed their partnership in 2021 with a multi-year extension after they had been working together for a decade.
With the sponsorship, Caixa Bank is able to promote itself at the Visit Mallorca Stadium and on the club’s social media channels, as well as continue initiatives and special offers for its followers, like the issuance of credit cards in the club’s colours.
Sorare
By introducing NFTs for all its players in 2021, Sorare announced its collaboration with LaLiga. Sorare has acquired the rights for multiple LaLiga clubs, including RCD Mallorca, to launch NFTs for all club players.
Coca-Cola
The official beverage partner of RCD Mallorca is the American multinational beverage corporation, Coca-Cola. In a show of support for the Mallorca Food Bank, the Coca-Cola brand and the Spanish football team collaborated in an auction of Coca-Cola bottles in December 2015.
Melchor Mascaró
Melchor Mascaró is a construction and civil works firm situated in Palma de Mallorca, Spain. The Spanish construction company is RCD Mallorca’s designated construction partner.
Official Suppliers
Trasmed
Trasmed is a Spanish company dedicated to the maritime transport of passengers and goods between the Iberian Peninsula and the Balearic Islands. RCD Mallorca signed with the ferry service in September 2021 and welcomed the naval company on board.
As part of the deal, the logo of Trasmed’s parent company Grupo Grimaldi features across RCD Mallorca assets.
IC Serveis
IC Serveis is a multi-service provider business situated in Mallorca that was established in 1998. In a multi-year agreement signed in February 2018, IC Serveis and RCD Mallorca agreed that the company’s emblem would appear on the back of the team’s first- and second-team shirts with the start of the 2018-19 season.
Halcón Viajes
RCD Mallorca have a long-standing partnership with Halcón Viajes, which serves as the club’s official travel agency.
