Real Madrid CF partner with X for new original series

Real Madrid Club de Fútbol have announced a new partnership with X, the social media platform formerly known as Twitter, to launch an X Original series, “Real Talks”, a ten-episode series.

The partnership will see Real Madrid become the first international football club to be part of the X Originals slate of entertainment.

The series is set to provide unfiltered access to the club’s star players for fans worldwide. Each episode will feature one player, and there will also be engagement for fans, who will be able to submit questions for the players directly on X.

Mitchell Smith, Global Head of Content Partnerships at X, said:

“X is where the world’s biggest sports conversations happen in real time, and there’s no bigger football family in the world than Real Madrid’s. As we continue to look for new ways to fuel fandom, and foster authentic connections on X, we are honored to partner with Real Madrid to bring this electric, community-driven series to life.”