Red Bull signs long-term deal
Spanish football club Atlético de Madrid have signed a new multi-year partnership agreement with energy drink company Red Bull, who will join as the club’s Official Energy Drink Sponsor with the deal lasting until June 2027. The deal will see Red Bull work to enhance the matchday experiences for the fans and host various fan engagement events at the Riyadh air Metropolitano.
Óscar Mayo, Chief Revenue and Operations Officer, Atlético de Madrid, commented,
“We are thrilled about this new venture with Red Bull, a company that shares our passion for spectacle and great challenges. We are grateful that their first experience in Spanish football is with us. Both of us believe in sport as a combination of dedication, hard work, and a great dose of adrenaline that excites fans. Our players never give up; if they fall, they get back up and try again. This is the shared spirit of Red Bull and Atlético de Madrid, which we will showcase in the major events that fans can enjoy at the Riyadh Air Metropolitano.”
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