This article contains information about Indian professional cricketer Rishabh Pant’s brand endorsement deals.
CURRENT DEALS
IODEX
Iodex roped in Rishabh Pant as a brand ambassador in December 2023 to promote its “Iodex UltraGel+” range.
Pant has featured in Iodex’s “Ab Dard Se Din Bhar Aaram” ad film as part of this partnership.
HDFC Life
Pant teamed up with HDFC Life Insurance for a promotional campaign in July 2023 to drive home the message of the need for term insurance.
Dream11
Indian fantasy gaming platform Dream11 has enjoyed a healthy relationship with the wicketkeeper-batter, who initially featured in an ad campaign for the brand back in 2021 along with his Team India colleagues Rohit Sharma, Hardik Pandya, and Jasprit Bumrah.
Pant teamed up with Dream11 again ahead of the 2023 Cricket World Cup in October 2023, featuring in promotional campaigns alongside Rohit Sharma.
Optimum Nutrition
Optimum Nutrition and Pant first teamed up in 2021, with the latter promoting the former’s products.
In September 2023, the two again joined hands for the brand’s “Aa raha hoon” ad campaign.
Nasher Miles
Luggage brand Nasher Miles roped in Pant as a brand ambassador in April 2023 to feature in its digital ad campaigns.
As per the deal, Pant promotes the company’s products via social media.
Pant was roped in by the global messaging platform WhatsApp to feature in a digital commercial in September 2023 to drive home the importance of private messaging.
Star Sports
In April 2023, Star Sportcs teamed up with Pant, announcing him as a “Believe Ambassador”, alongside Hardik Pandya, KL Rahul, Ravindra Jadeja, Shreyas Iyer, and Virat Kohli.
Each ambassador works towards growing the game of cricket in different regions of India, as per the agreement.
Sun Pharma
Sun Pharma teamed up with Pant in July 2023.
Pant featured in the company’s #SecondBirthDate initiative, which was aimed at celebrating National Doctor’s Day.
Maggi
Pant partnered with Maggi to partake in its ad campaign in May 2023. He shared content pertaining to this collaboration on his Instagram channel as per the agreement.
Zomato
Pant starred in a commercial for online food delivery and dining company Zomato in March 2023 to feature in its latest promotional and marketing campaign.
Forma Helmets
Rishabh Pant was on-boarded alongside Team India colleague Suryakumar Yadav by Forma Helmets in October 2022.
As per the agreement, the two cricketers promote the brand on their social media channels and feature in its advertisement campaigns.
GodGift
Pant teamed up with New Delhi-based, Tirupati Industries-owned GodGift in May 2022 to promote the company’s incense sticks range.
Ketch
In March 2022, Pant agreed to a partnership agreement with clothing brand Ketch to promote its latest line of T-shirts.
As per the agreement, Pant starred in a Ketch ad that the company shared on social media.
Licious Foods
In April 2022, Pant was featured in a promotional video for online meat-based food products delivery platform Licious. The ad was shared by Pant on his Instagram account as well.
D2H
Pant was announced as a brand ambassador by D2H for a period of two years in February 2022.
As per the deal, Pant participates in D2H’s promotional campaigns and shares the same through his social media accounts.
90+ My Tuition App
Edtech startup 90+ My Tuition App announced in September 2021 that it had roped in Pant as its national brand ambassador.
The partnership sees Pant promoting the startup on social media.
The Pant Project
The Pant Project, a bespoke new-age e-tailor brand, signed Rishabh Pant as a brand ambassador in 2021.
As per the agreement, Pant featured in the company’s “The PanT20 Collection”.
Adidas
Pant signed a personal sponsorship deal with Adidas Cricket in February 2017.
Boost
Chocolate-flavoured milk powder brand Boost roped in Pant as a brand ambassador in 2019. Pant joined the likes of Virat Kohli and MS Dhoni, who have long been part of the Boost roster.
State of Uttarakhand
The chief minister of the state of Uttarakhand, Pushkar Singh Dhami, announced Rishabh Pant as the state’s brand ambassador in August 2022.
Hercules
Rishabh Pant teamed up with bicycle manufacturing company Hercules in October 2021, coming on board as a brand ambassador.
SG
At the end of 2016, Rishabh signed a three-year, multi-crore deal with Indian sports equipment maker SG.
Sanspareils Greenlands serves as Pant’s official bat sponsor for all his international and domestic matches.
Pant announced that he would continue as an SG ambassador on the back of an extension agreement the two parties signed in February 2022.
Noise
Lifestyle brand Noise announced the appointment of Rishabh Pant as a brand ambassadors for its smartwatch category just before the start of the 2021 IPL.
Lifebuoy
Rishabh Pant and Lifebuoy collaborated on a campaign to help India do away with the COVID-19 virus by following the necessary precautionary measures.
Past Deals
JSW
JSW Group has been known for managing Indian sporting celebrities like Rishabh Pant, Neeraj Chopra, Bajrang Punia, and Sakshi Malik, among many others.
The US$12bn-worth conglomerate has various brands under its umbrella, such as JSW Cement, JSW Paints, and JSW Neosteel, and is a principal sponsor and part-owner of Indian cricket franchise Delhi Capitals, whose men’s team is captained by Pant.
Syska Personal Care
Syska and Rishabh Pant collaborated in 2020 to promote the brand’s diverse range of products.
MakeMyTrip
Rishabh Pant was roped in as a brand ambassador by Indian online travel company MakeMyTrip in 2021.
Domino’s India
Pant joined hands with Domino’s India in its fight against COVID-19 and stated that the partnership should be between the people and safety.
Himalaya Men
The Himalaya Drug Company roped in Virat Kohli and Rishabh Pant as official brand ambassadors for “The Himalaya MEN Face Care Range” in 2019.
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