Team India captain Rohit Sharma and his wife Ritika Sajdeh have been announced as brand ambassadors of Max Life Insurance following a two-year agreement.
As brand ambassadors, the couple will be working towards helping Max Life grow and further develop its financial preparedness and protection goals. Both of them will headline multiple Max Life campaigns which will work on making the public aware of the importance of life insurance.
Max Life Insurance released as statement, which read:
“The two-year-long brand partnership with Rohit Sharma and Ritika Sajdeh aims to enable Max Life in enhancing its reputation across these product categories, besides other marquee brand campaigns anchored in the brand’s promise of Bharosa and You Are the Difference.“
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Rahul Talwar, Chief Marketing Officer, Max Life, commented:
“India houses the largest youth population in the world. This segment champions a mindful living with holistic mental and physical well-being. Rohit Sharma, as the millennial cricketer, is a source of inspiration to all and together with his wife appeals to the millennial gen. We believe this partnership will help drive life insurance awareness, especially among the younger generation by highlighting the importance of staying protected in life early on and being the difference to their families. We are on a journey to build India’s most admired, trusted life insurance brand that delivers on its promises, and our association with Rohit Sharma and Ritika Sajdeh will strengthen this journey.
“The power couple who have come together for their first brand campaign, perfectly personify our purpose of inspiring consumers to increase the value of their lives. This partnership will enhance the trustworthy credentials of Max Life Insurance and will build its appeal as a progressive brand.“
Rohit Sharma added:
“Both on and off the field, uncertainties can take you by surprise and hence it is essential to equip yourself and your loved ones with financial protection against these unforeseeable challenges. I am happy that Ritika and I are associating with Max Life that brings such an essential topic of financial preparedness to the fore. I am a firm believer of its belief #YouAreTheDifference for your family and hope my innings with the brand help drive life insurance awareness and adoption in the country.“
Ritika Sajdeh stated:
“Comprehensive financial protection is indispensable in today’s times and when it comes to protecting the family’s financial future, everyone should participate in decision-making on an equal footing. After all, being there for your loved ones when life throws curveballs, enables you to be the difference. I am looking forward to this association with Max Life alongside Rohit and bringing the importance of financial readiness and protection to the forefront.“
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