The Rojiblancos showed real team spirit last season when they won the Europa League for the sixth time, also resuscitating coach Julen Lopetegui’s reputation in the process. Here, we look at their sponsors for this season as they strive to improve upon their last season’s performances in Europe.
Marathonbet – Marathonbet was announced as Sevilla’s principal sponsor in 2019. The online betting company replaced social gaming firm Playtika on the front of Sevilla’s matchday kits. There were concerns earlier this year that the two parties might decide upon a premature ending of their partnership, but Marathonbet returned as the principal partner for this season; its support solidified after Sevilla’s last season’s Europa League triumph. The two-year deal is reportedly worth US$5.9m annually.
Nike – The US sportswear giant was announced as Sevilla’s official kit supplier in 2018 in a three-year deal. Nike replaced fellow US rival brand New Balance. Earlier this year, Nike and Sevilla extended their partnership to run through 2022. The deal is reportedly worth US$2.72m per annum.
Valvoline – Lubricants and automotive services provider Valvoline was announced as Sevilla’s official sleeve sponsor earlier this year in June. The deal with the Kentucky-based company replaced Sevilla’s previous US$1.03m-a-year deal with Betfair. The three-year deal sees Valvoline’s logo appear on the left sleeve of Sevilla’s matchday kits.
Cruzcampo – Heineken-owned local beer producer Cruzcampo is the official beer partner of Sevilla. The two have enjoyed a long partnership, with the last extension coming three years ago. The current deal lasts till 2022. The deal grants Cruzcampo branding and pouring rights at the club’s home ground, Ramón Sánchez Pizjuán.
La Caixa – Spanish banking foundation La Caixa has been a long-standing partner of Sevilla FC. Having first partnered in 2011, the two parties agreed on a four-year extension last year.
The deal grants La Caixa branding rights across Sevilla’s digital channels. The bank is also used by Sevilla for their financial operations. La Caixa also offers personalised club-themed cards and several exclusive fan engagement opportunities.
BMW – German automotive giant BMW is an official sponsor of Sevilla FC via its San Pablo Motor outlet in Seville.
Robles – Leading local company of the Sevilla hotel industry, Robles Restaurants, is a long-time partner of Sevilla FC. Their partnership has been renewed three times since 2000, with the last extension announced two years ago. Their current deal lasts till 2023.
Scalpers – Scalpers has been Sevilla’s official formalwear partner since 2014. The two last extended their partnership in 2018 in a deal set to last until 2021. The deal sees the locally based formalwear provide formal suits to the club’s first team and board members.
EverFX – Limassol-based retail foreign exchange broker EverFX was recently announced as Sevilla’s official shorts sponsor for a third consecutive year. The deal grants EverFX branding rights across Sevilla’s digital channels, with the company’s logo appearing on the front of the left side of Sevilla’s matchday kit’s shorts.
Sevilla Turismo – ‘Sevilla Tursimo’ serves as an official sponsor to Sevilla FC. The club collaborates with the Seville tourism authority to promote the city as a premium holiday destination.
Halcon Viajes – Seville-based online trip advising platform Halcon Viajes serves as an official partner to Sevilla FC. Halcon assists customers in flights and hotel booking, as well as showcasing various landmarks and activities to look out for in Seville.
LG – South Korean electronics giant LG Electronics also serves as an official sponsor of Sevilla FC.
Written By
Anshuman Joshi
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