Sheffield United teams up with Village Hotel Club

English football club Sheffield United have announced hotel and health and wellness brand, Village Hotel Club as their Official Hotel Partner on a new multi-year agreement. The deal, which covers the 2025/26 season and the 2026/27 season, will see the Village Hotel Club logo present on the sleeves of the Sheffield United men’s and women’s team’s playing jerseys for the first team and the under-21 teams on the home, away and third kits.

The Village Hotel Club is also working on renovating and creating a new venue for the Sheffield United fans and visitors to enjoy the games and more. 

Paul Fielder, Head of Commercial, Sheffield United, commented,

“We are delighted to welcome Village Hotels as the club’s official hotel partner for the 2025-26 and 2026-27 seasons. With its exciting new hotel and wellness club opening in 2026, we look forward to building a strong partnership with Village Hotel Club in the years ahead and proudly showcasing its logo on the sleeve of our playing shirts – starting with this weekend’s men’s and women’s fixtures.”

Nicola Mason, Marketing Director, Village Hotel Club, said,

“We are extremely proud to partner with Sheffield United and support the club in the remainder of 

this year’s Championship campaign and beyond. This agreement reflects our commitment to supporting the local community and fostering community spirit. We look forward to building our connection with our new neighbours in Sheffield and sharing more about our exciting plans for this vibrant city in the months ahead.”