SKY BET CHAMPIONSHIP SPONSORS

Staff Staff

Here are the sponsors for the Sky Bet Championship – the second tier of English football.
MAIN NAME – English Football League (EFL) Championship
FOUNDED – 2004

 


Papa John’s – The pizza takeaway franchise serves as the official pizza to the EFL since last October. The three-year deal also see Papa John’s serve as the title sponsor to the EFL Trophy (thusly called the Papa John’s Trophy) – a knockout tournament dedicated to the third (EFL League One) and fourth (EFL League Two) tiers of English football.


Sky Bet – Headquartered in Leeds, British-based Canadian gambling company Sky Bet serves as the title sponsor to all three tiers of the EFL since the 2013-14 season, which are thusly called Sky Bet Championship, Sky Bet League One, and Sky Bet League Two.In November 2017, the two announced a five-year extension of their partnership that would kick off with the 2019-20 season and run until the 2023-24 season.The EFL and Sky Bet also uses the sponsorship to raise awareness about proper regulation of the UK betting markets and promote responsible betting.


EA Sports – EA Sports joined EFL’s sponsorship portfolio in August 2017. The six-year deal made EA Sports the first ever official sponsor for EFL’s iFollow – the OTT streaming platform for all three EFL tiers. EA Sports also enjoys a strong branding presence across EFL’s physical and digital assets.


Football Manager – Japanese video game developer Sega’s flagship football management simulation game Football Manager also serves as an official sponsor to the EFL Championship. Sega’s partnership with the EFL grants the video game company license to feature all three of EFL’s tiers and real names of their constituent clubs.


Mitre – The Huddersfield-headquartered English sports equipment manufacturer is the long-time official match ball supplier for all three EFL tiers.


Mind – Since the 2018-19 season, the Mind Organisation is the Official Charity Partner of the EFL. As per the partnership, the two work together to raise awareness and provide mental health support throughout the UK. As a sponsor, Mind also receives branding on every EFL team’s matchday kit with its logo made part of the font face used for player names at the back of their shirt.


Screwfix – Headquartered in Yeovil, British trade tools, accessories and hardware products retailer Screwfix serves as an Official Partner to the EFL since the 2018-19 season.The three-year deal sees the two offer exclusive fan experience opportunities to the EFL fans, with Screwfix enjoying a strong branding presence across EFL’s physical and digital assets.


Your Move – The British real estate agent serves as an official sponsor to the EFL Championship since December 2019. The sponsorship grants Your Move branding rights across the league’s physical and digital assets.

Written By
Anshuman Joshi

Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Football Sponsorships

Saudi Pro League extends partnership with Samsung

Saudi Pro League extends partnership with Samsung

Partnership to continue for the 2024/25 season The Saudi Pro League (SPL)   has announced a partnership extension with global technology company Samsung, which will see Samsung become a Gold...

LA Galaxy Royal Bank of Canada

LA Galaxy partner with Royal Bank of Canada

The LA Galaxy, the reigning MLS Cup champions, have signed a partnership with the Royal Bank of Canada (RBC) and its Los Angeles–based subsidiary, City National Bank. The multi-year agreement...

Bayer Leverkusen New Balance

Bayer 04 Leverkusen team up with New Balance

Bayer 04 Leverkusen have announced a long-term partnership with US sporting goods manufacturer New Balance, roping it in as their Official Kit Supplier starting with the 2025/26 season. The deal...