Multi-year deal signed
Premier League club Tottenham Hotspur have announced a new two-year partnership with Malaysian perfume and deodorant brand Dashing. Dashing and Spurs will work together to drive brand awareness in Malaysia through various campaigns and also hosting live match watchalongs.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, commented,
“The Club is proud of its passionate and growing supporter base across Asia, with a well-established Official Supporters’ Club in Malaysia, and we are looking forward to Dashing engaging with our fans across the region through this partnership.”
Saki Goh, Senior General Manager of Marketing at Wipro-Unza Malaysia, added,
“DASHING is honoured to become an Official Partner of Tottenham Hotspur, a distinguished English Premier League club. This collaboration aligns seamlessly with our mission to empower young, modern men to exude confidence and embrace their individuality. By presenting an exclusive range that aims to inspire our consumers to pursue excellence both on and off the football field.”
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