Sunderland signs new partnership with Team Liquid

Premier League club Sunderland AFC have announced a new partnership with esports organisation Team Liquid which will see both partner together to compete in the upcoming ePremier League season. The partnership will see EA SPORTS FC players Paulo Neto and Gabriel Freitas represent Sunderland AFC with the duo set to sport Team Liquid-branded apparel in the tournament. 

David Bruce, Chief Business Officer, Sunderland AFC, commented,

“Our partnership with Team Liquid marks an exciting step in Sunderland AFC’s commitment to innovation and global engagement. This collaboration allows us to represent the Club in a rapidly growing competitive space while engaging with a new generation of supporters. Paulo and Young are exceptional talents, and we look forward to seeing what we can achieve together in the ePremier League.” 

Maarten Sonneveld, Senior Marketing Manager at Team Liquid, said,

“A partnership with Sunderland AFC for the ePremier League is the next natural step for the organisation’s EA FC program. We have a deep respect for Sunderland’s history and its dedicated fanbase. We are proud to have Paulo Neto and Young representing both of our organisations, as we bring our high-performance standards to the UK’s top circuit to compete for a spot in the eChampions League and FC Pro World Championship.”