This article contains information regarding the organisations enjoying a strong branding presence across the Sweden men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Swedish Football Association.
Name of the football association: Swedish Football Association (Swedish: Svenska Fotbollförbundet; SvFF)
Also Read – FIFA Women’s World Cup 2023 Sponsors
MAIN SPONSOR
Svenska Spel
The state-owned Visby-headquartered Swedish gambling firm has been a long-time sponsor of the SvFF and other major sports organisations in the country.
Over the years, Svenska Spel has worked with the SvFF to contribute to the footballing ventures within the country by offering various grants and bonuses to the youth players, as well as serving as a sponsor to many of the leagues regulated by the SvFF right from the grassroots level.
In January 2022, the two parties announced a partnership extension that is set to run until 2028. The renewed agreement entails financial support for the Tipselit player development programme, which is focused on Swedish women’s football, as well as sponsorship of the Swedish Cup starting with the 2022–23 season.
OFFICIAL TECHNICAL PARTNER
Adidas
The German sportswear giant initially served as the official Technical Partner of the SvFF from 1974 to 2003. It then re-signed with the association in January 2013 after its ten-year stint with Umbro (2003–2013) ended.
Adidas continues to serve as the official kit supplier for the SvFF’s men’s, women’s and their respective youth national football teams, as well as its official merchandise producer and supplier.
NATIONAL PARTNERS
Sportbladet
The Swedish sports newspaper serves as a National Partner to the SvFF.
Bauhaus
The Minsk-based pan-European retail chain for home products also serves as a National Partner to the SvFF.
Folksam
The Stockholm-headquartered insurance company also serves as a National Partner to the SvFF.
ICA
The Solna-based grocery retailer also serves as a National Partner to the SvFF.
NeH
The Örebro-headquartered brands and products profiling company also serves as a National Partner to the SvFF.
Scandic
The Stockholm-based Nordic hotel chain also serves as a National Partner to the SvFF. Apart from branding rights, the partnership sees Scandic provide the Sweden national football teams accommodation and hospitality services for their events and trips.
Swedbank
The Sundbyberg-headquartered Nordic-Baltic banking group also serves as a National Partner to the SvFF.
Together with the SvFF, Swedbank has worked towards spreading awareness about the negative implications of bullying amongst children via “The Match Against Bullying” initiative.
OFFICIAL PARTNERS
Carlsberg
The Swedish division of Vesterbro, Copenhagen-headquartered Danish brewer Carlsberg serves as an Official Partner to the SvFF.
C More Entertainment
C More Entertainment is a Swedish pay television company based out of Stockholm.
Coca-Cola Sverige
Currently listed as an Official Partner of the SvFF on its website, the Swedish division of multinational beverage giant Coca-Cola has also served as a National Partner to the SvFF in the past. Over the years, Coca-Cola has worked with the SvFF on a lot of grassroots initiatives to promote football in Sweden.
In June 2019, the two announced they’d be unveiling 1:1 statues of four of their national women’s players — Kosovare Asllani, Nilla Fischer, Hedvig Lindahl and Caroline Seger — to honour the Swedish women’s football team.
The SvFF partnership also sees Coca-Cola drinks made available during the Sweden national football teams’ matches.
Euronics
Euronics is a UK-based multinational e-commerce platform for home and kitchen appliances.
Fabege
Fabege is a Swedish city-planning and commercial property developing real estate company based in Solna, Stockholm County.
In June 2011, the SvFF signed a 15-year lease agreement with Fabege for the Uarda 1 property in Arenastaden, Solna, where its current headquarters are present.
Folkspel
Folkspel is a non-profit Swedish lottery based out of Göteborg.
Husqvarna
Husqvarna is a Swedish company manufacturing power products “for professional landscaping and tree care in parks, forests, sports arenas, playgrounds, private gardens – and many other green spaces”, as mentioned on the company’s LinkedIn profile.
Marabou
Marabou is a Swedish chocolate brand owned by Mondel?z International.
OBOS
Operating across Norway and Sweden, housing developer OBOS first established its presence in Swedish football when it partnered with Svensk Elitfotboll—the organising body of the top two professional club-football tiers in Sweden—in 2018 to sponsor Damallsvenskan, the top tier of professional women’s club football in Sweden.
In March 2019, it became an official sponsor of Superettan, the second tier of professional men’s club football in Sweden. Later that year, in September, it was announced that OBOS would serve as the presenting partner of Superettan starting with its 2020 season for four years.
Rexel Sweden
Rexel Sweden is a Älvsjö, Stockholm-based electrical wholesaler and energy tech company that is a division of French company Rexel.
SJ
SJ is a Swedish train operator based out of Stockholm.
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