The Argentine Football Association (AFA) has signed a partnership agreement with IMG, which will take up the role of the AFA’s Exclusive Sponsorship Agency in the Asia Pacific (APAC) region for the next two years. 

IMG will help the AFA’s men’s and women’s national teams get new sponsorship deals across 39 countries and territories in the APAC region as the AFA looks to expand its brand opportunities.

Also read: Argentina national football team sponsors 2024

Claudio Tapia, AFA President, commented;

“This new alliance with a leading commercial group like IMG demonstrates our organisation’s leadership in Asia. Reaching important and strategic markets such as China, Indonesia, Japan and Korea where the AFA has an extensive fan base and audience. Through this alliance we will be able to develop more partnerships and unique sponsorship packages designed for each territory. This move will undoubtedly accelerate AFA’s global expansion.“

Adolfo Bara, SVP & Managing Director of Football Events at IMG, added:

“Argentinian football is at a pinnacle following its national teams’ success on the international stage. We look forward to building on that incredible momentum by leveraging IMG’s extensive global sales network and regional expertise, to develop more strategic sponsorship opportunities for the next generation of Argentinian football.“

Leandro Petersen, Chief of Marketing at the AFA, stated:

“We recognise the importance, uniqueness and enormous growth potential of AFA in the Asian market. Together with IMG, our network of contacts and opportunities extends like never before. We deeply believe in our work together, promoting our brand, our national teams and expanding our commercial opportunities to every part of Asia ahead of competitions such as the Copa América, Olympic Games and World Cup 2026. We can assure all future sponsors that we will deliver more and better brand value to fans and followers in every corner of the world.“