Aston Villa Football Club (AVFC) have announced a multi-year deal with international sportswear retailer JD, roping it in as their Official Retail Partner.

As per the agreement, JD will be stocking official AVFC products both at its online and offline UK stores.

The two parties will work on various fan experiences throughout the partnership to “expand the club’s retail footprint.”

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Speaking about partnering with JD, Chris Heck, President of Business Operations, Aston Villa FC, said:

“This partnership with JD, a leading global sport and fashion retailer, is going to make a big difference to the way we approach our retail operation. Their international reach, alongside their huge presence in the UK, will allow us to showcase our retail offering on a world-wide scale alongside our revamped store at Villa Park.“

Michael Armstrong, Global Managing Director, JD, said:

“Aston Villa is an historic club and a brilliant addition to our growing presence in the English topflight of football. Our partnership will allow JD to further improve the consumer experience for Villa fans and those in the area.”