Indian professional cricketer KL Rahul has been revealed as an investor and brand ambassador by Boldfit, an Indian holistic wellness platform.

Rahul will thus act as an ambassador for Boldfit’s sports apparel and equipment ranges.

With this deal, Boldfit aims to reach out to wider audiences and “drive significant growth, with plans to expand product lines and enhance customer engagement through campaigns.”

Speaking about joining the Boldfit family, KL Rahul commented:

“Being a part of Boldfit feels like coming home. As a Bengaluru boy, I’m proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit’s journey and inspiring others to lead healthier lives.“

Pallav Bihani, Founder of Boldfit, said:

“Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”