This article contains information regarding Spanish professional tennis player Carlos Alcaraz’ brand endorsement deals.

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Nike

Nike is an American multinational corporation that manufactures, designs, markets and distributes sportswear and footwear across the world.

Having previously been sponsored by Italian shoe manufacturer Lotto during his amateur days, Alcaraz signed his first professional contract with Nike in January 2020. On the court, he is always seen wearing the Nike Air Zoom Vapor Pros.

Babolat

Founded in 1875 in Lyon, France, Babolat is a racquet manufacturer. Alcaraz has a racquet sponsorship contract in place with Babolat. He uses the Babolat Pure Aero VS racquet with Babolat AeroPro Drive strings in the mains and Babolat RPM Blast in the crosses.

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Rolex

Rolex is a Swiss luxury watchmaker based in Geneva. In January 2022, Rolex and Alcaraz announced the signing of a multi-year partnership deal, the exact financial figures of which remain undisclosed. As of now, the Spaniard is the youngest player to be ever sponsored by the Swiss watchmaker. 

BMW

BMW is a German automobile and motorcycle manufacturing company. In July 2022, Alcaraz announced via his social media accounts that he’d partnered with BMW as a brand ambassador on a multi-year deal. 

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ElPozo

ElPozo is a Spanish food company. A subsidiary of the business group Grupo Fuertes, ElPozo signed a three-year collaboration deal with Alcaraz in June 2022 with the option for a three-year extension.

Calvin Klein 

Calvin Klein is an American apparel company founded by fashion designer Calvin Klein and Barry Schwartz in New York in 1968.

In January 2023, the US-based fashion company roped in Alcaraz as the face of its “Calvins or Nothing” global campaign. As per reports, the two parties signed a multi-year deal for an undisclosed fee.

ISDIN 

ISDIN is a Spanish pharmaceutical company and a leader in the Spanish dermatology market. In September 2022, it announced the signing of Alcaraz as a brand ambassador.

Louis Vuitton 

Founded in 1854, Louis Vuitton is a French international fashion house. As one of the most recognised luxury brands in the world, the Paris-based brand sells its products through standalone boutiques, lease departments in high-end departmental stores, and through the e-commerce section of its website. 

Alcaraz’s push into the field of fashion saw him sign a multi-year deal with Louis Vuitton as a brand ambassador in July 2023. As per the deal, the Spaniard works with the brand and represents it in marketing campaigns and events through “collaborative adventures”.

Banco Itaú

Banco Itaú Unibanco is a Brazilian financial services company headquartered in São Paulo, Brazil. Itaú Unibanco was formed through the merger of Banco Itaú and Unibanco in 2008. It is the largest banking institution in Brazil as well as in Latin America.

In March 2024, the financial services company announced signing a partnership agreement with the Spanish player. 

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