Online trading platform CFI has roped in Formula One legend Lewis Hamilton as Global Brand Ambassador on a multi-year deal.

The deal will see Hamilton use his image to engage with CFI’s audience and “highlight the synergy between CFI’s trading solutions and Hamilton’s commitment to excellence both on and off the track”.

Also read: Lewis Hamilton’s brand endorsements, investments, and notable charity work

Speaking about partnering with CFI, Lewis Hamilton commented:

“I’m excited to join CFI as their Global Brand Ambassador. This partnership aligns with our shared drive for excellence and innovation. Just as I strive for peak performance in everything I do, I am impressed by CFI’s dedication to provide best-in-class tools and conditions for their clients. Together, we aim to inspire and have a positive impact, and I’m looking forward to empowering their global community.“

Hisham Mansour, Co-founder and Managing Director of CFI, said:

“Lewis Hamilton is not just a champion in his field but also a global icon who embodies the values of precision, perseverance, and groundbreaking innovation, as well as a deep commitment to social justice and humanitarian causes. Having him onboard as CFI’s new brand ambassador marks a new and exciting chapter in our journey. With a legacy spanning over 25 years and a reputation marked by innovation and excellence, our partnership with Lewis is a natural fit, united by a commitment to breaking limits and achieving greatness. Lewis being a top figure in sports aligns perfectly with CFI being a leader in its field, making this partnership an ideal collaboration.“