This article contains information about English professional footballer Harry Kane’s brand endorsement deals, investments, and charity work.

• Full Name: Harry Edward Kane
• Date of Birth: 28 July 1993
• Place of Birth: Walthamstow, England
• Nationality: English
• Current club: FC Bayern Munich (GERMANY) | League: 1. Bundesliga
• Salary as Player: €25 million per year (gross) (as per Capology, January 2024)
• First professional appearance (domestically): 15 January 2011 for Leyton Orient in a League One match against Rochdale. (Result – Rochdale 1 – 1 Leyton Orient)
• First professional appearance (internationally): 28 March 2015 for England’s senior team in a UEFA Euro 2016 Qualifying match against Lithuania. (Result – England 4 – 0 Lithuania)

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SPONSORS

Skechers

The Manhattan Beach, California-based footwear company entered the world of football by on-boarding Kane as a brand ambassador on a lifetime boot deal in August 2023. Skechers kicked off this new venture with the launch of the SKX_01.

OxeFit

Kane joined fitness AI and robotics company OxeFit as an investor and brand ambassador in June 2023.

Reflo

The Doncaster, England-headquartered sustainable performance wear company unveiled Kane as the lead investor in its seed funding round in February 2024.

Also a golf ambassador of the brand, Kane works with Reflo to help it become one of the most sustainable apparel brands in the world, while also sporting its products and branding at select events.

Allianz

The Munich-based financial services provider, which owns an 8.33% stake in FC Bayern Munich and also title-sponsors their home ground, signed their star striker as a brand ambassador in June 2024.

The partnership is focused around “driving mental wellbeing initiatives among its [Allianz’] staff and financial literacy in wider society.”

PREVIOUS DEALS

Nike

The American sports equipment giant has been a long-time supplier of boots and other accessories to Harry Kane. The deal also includes promotion via social media and ad campaigns.

Lucozade Sport

Kane was announced as an ambassador for the isotonic sports drink brand in June 2016.

Beats by Dre

Kane became an ambassador for the American audio products manufacturer in 2016, right before that year’s Euros.

Hugo Boss

The German luxury fashion house picked Harry Kane as an ambassador for its perfume brand, Boss Parfums, alongside Philippe Coutinho, Julian Draxler, and Alvaro Morata in March 2018.

Amazon Prime Video UK

Kane featured in a marketing campaign for the British division of Amazon’s OTT streaming platform Prime Video for the December 2023 festive period round of Premier League matches.

SPECIAL ENDORSEMENTS

Kane presented the Best International Male Solo Artist award to Kendrick Lamar alongside singer Camila Cabello at the 2018 Brit Awards.

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NOTABLE CHARITY WORK

• Kane is a regular volunteer at Noah’s Ark Children’s Hospice.
• In April 2020, Kane led many top-flight footballers to launch the #PlayersTogether initiative, which was aimed at providing added funding to National Health Service (NHS), UK’s healthcare system, to aid them as they fought against the COVID-19 onslaught.
• In May 2020, Kane announced that he had acquired principal front-of-shirt sponsorship rights for Leyton Orient’s matchday kits. Having spent time at the club on loan in 2011, Kane not only aimed to financially help Orient as they traversed through a COVID-hit season, but also donated the sponsorship to three different causes. The home shirt had a thank you message for frontline NHS workers, the away shirt’s sponsorship was dedicated to Haven House Children’s Hospice, while the third kit was reserved for Mind, a mental health charity.
• In January 2021, as part of a fundraiser conducted by British animal welfare charity Blue Cross, Kane designed charity tea towels featuring his two Labradors, Wilson and Brady, with the proceeds going towards Blue Cross’ rehoming centres and animal hospitals.