New partnership for Club World Cup 2025

FIFA has announced a new partnership with consumer electronics and home appliances brand Hisense, who will take up the role of an Official Partner for the FIFA Club World Cup 2025. Hisense will use the partnership to grow their sports marketing strategy and accelerate their globalisation goals. Hisense will gain branding presence across the tournament and will work on various fan experiences as well.

Gianni Infantino, President, FIFA, commented,

“We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025. Hisense’s commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionise club football. This partnership will offer fans unique ways to engage with the tournament, both on and off the pitch, while laying a technological and innovation-led foundation for the FIFA Club World Cup to flourish.”

Jia Shaoqian, Chairman, Hisense Group, added,

“We are proud to be an Official Partner of the FIFA Club World Cup 2025, which is a competition among the top clubs from all six confederations, representing a dialogue between champions, a collision of first-class excellence. This perfectly aligns with Hisense’s pursuit of the champion spirit and our latest corporate goal to build a world-class enterprise and brand. As the pioneer in AI televisions, Hisense’s newly launched AI TV series is a perfect match for the FIFA Club World Cup. The technological foundation of Hisense AI TV is the independently developed Xinghai large model, which supports continuous smart upgrades across various appliance categories, significantly enhancing the user experience and market competitiveness. Together with FIFA, Hisense will present the best Club World Cup for global audiences.”