The Indian Olympic Association (IOA) has inked a four-year deal with Indian oil and gas firm Bharat Petroleum Corporation Limited (BPCL).

The deal will see BPCL become the IOA’s Principal Partner, starting with the upcoming Paris Olympics. The deal will also cover the 2028 Los Angeles Olympics. 

Also read: Indian Olympics Association (IOA) Sponsors 2024

PT Usha, President, IOA, said:

“We thank BPCL for partnering with the Indian Olympic Association, as a Principal Partner for a four-year journey starting from Paris Olympics ’24 and for supporting and believing in the potential of Indian athletes. This partnership signifies our shared commitment to nurturing sporting talent and cultivating role models for India.”

Shri Sukhmal Jain, Director of Marketing, BPCL, added:

“The sense of nationality that the Olympics fosters is what turns the Games into a worldwide phenomenon. Our partnership with Team India for the Olympic Games not only signifies our dedication to the development of sports in the country but also our shared vision of supporting Team India to achieve unparalleled success across sporting disciplines at this year’s Paris Olympics, giving birth to new sporting icons and superstars. I would like to thank the Indian Olympic Association for the opportunity to be the official Principal Partner for Team India.“

Neerav Tomar, MD, IOS Sports & Entertainment, stated:

“We are honoured to have played a part in this important partnership between IOA and BPCL. This long-term collaboration is a testament to our commitment to support and celebrate the Indian athletes from all corners of the country. BPCL’s campaigns will rally the support of all Indians to our athletes who are heading to Paris and will also inspire the next set of athletes aiming for LA 2028.“

G Krishnakumar, C&MD BPCL, added:

“Consistent with BPCL’s philosophy of nurturing and encouraging our country’s sporting talent from their initial years and through their sporting careers, we have, over the years, taken on board, over 200 sportspersons across various disciplines. Our support serves to provide confidence to the sportspersons, acting as a springboard for their aspirations. We are extremely happy to be partnering Indian Olympic Association and it gives us immense pride to be associated with champions who epitomise peak performance and intense passion, dazzling the world with breathtaking achievements.“