Indian professional cricketer Jasprit Bumrah has been announced as the latest brand ambassador of JK Super Cement, a cement and cement-based products manufacturer based out of Kanpur.

The company has stated that Bumrah’s appointment is in alignment with its new “brand concept promoting strength, sustainability and infinite potential.”

The Team India pacer will thus star and headline multiple campaigns for JK Super Cement.

Also read: Jasprit Bumrah’s brand endorsements

Speaking about the deal with JK Super Cement, Bumrah said:

“I am thrilled to join the JK Cement family. With 50 years of building strength and resilience, the brand represents the same qualities that are important to me in my cricketing journey. Together, we aim to inspire people to build stronger, better futures.“

Pushp Raj Singh, Group President, Sales and Marketing, JK Cement, commented:

“Reflecting on the brand’s transformation, it was noted that while the previous identity had its strengths, the commonality of similar colours within the cement industry highlighted the need for a fresh approach. The new design not only distinguishes JK Super Cement visually but also more accurately conveys the brand’s core essence and values.“

Anuj Khandelwal, Business Head, JK Cement, added:

“Customer expectations evolve, so must we. Our new identity symbolises our commitment to delivering innovative, top-quality solutions that align with the industry’s ever-changing needs. By collaborating with Jasprit Bumrah, a rising icon, we are reinforcing this very philosophy.“

Love Raghav, AVP and Head – Branding at JK Cement, said:

“We are delighted to welcome Jasprit Bumrah as our brand ambassador. His qualities of discipline, consistency, and unparalleled strength mirror the values we uphold at JK Super Cement. This collaboration truly exemplifies our brand ethos and our dedication to delivering excellence. ver the past ten months, we’ve embarked on a comprehensive journey to reinvent JK Super Cement, with rigorous analysis, creativity, and strategic execution shaping our new brand identity, which aligns with our vision for the future.“