Indian wires and cables manufacturer KEI Industries has been announced as the Principal Partner of Indian cricket franchise Royal Challengers Bangalore’s (RCB) men’s team ahead of the 2023 Indian Premier League (IPL) season.

The three-year partnership will kick off with IPL 2023 see the KEI logo feature on the back of the RCB men’s team’s official match jersey and other team assets.

KEI will have the right to use player images and team logo for internal use and promotional purposes. The association will also be amplified across print, outdoor, television, digital and social media platforms via campaigns that will run through the entire duration of an IPL season.

Anil Gupta, Chairman and Managing Director, KEI Industries, commented:

“We are delighted to announce our partnership with Royal Challengers Bangalore, which is one of the most popular and strongest IPL brands. KEI is one of the leading wires & cables player serving customers across 60 counties globally and we see a great synergy between both the brands. The players of international stature and their consistent bold performance gives a synergy with the product features of brand KEI. India is a cricket frenzy nation and with this partnership, we aim to leverage IPL to build and strengthen our brand awareness and connect with our target audience across the globe.“

Manoj Kakkar, Executive Director (Sales & Marketing), KEI Industries, said:

“KEI has been actively involved in promoting regional sports, cricket and their association with IPL goes back to 2016. India is a cricket frenzy nation and with this partnership, we aim to leverage IPL to build and strengthen our brand awareness and connect with our target audience across the globe. This partnership with Royal Challengers Bangalore will help brand KEI to instantly connect with the millions of viewers watching the event across India and abroad. The brand has also planned a series of fan engagement activities and meet & greet sessions for key channel partners with players during the tournament.“

Akshit Diviaj Gupta, Director, KEI Industries, added:

“I am delighted to announce our partnership with Royal Challengers Bangalore. We are committed towards encouraging and elevating the realm of sports in India. The lovability and fan following of RCB will help to increase KEI brand recognition across the nation. This engagement will further strengthen our relationship with the customers, and we are positive about exploring more opportunities to expand our business.“

Rajesh Menon, Head & Vice President of the Royal Challengers Bangalore, stated:

“We are pleased to partner with a well-established robust company like KEI Wires & cables. This partnership will offer the brand a pathway to the massive engaged RCB fan base, and we are confident that we can transmit huge value to KEI Wires & cables.”