Global lifestyle brand Police, owned by the De Rigo Group, has roped in Indian professional cricketer KL Rahul as a brand ambassador on a two-year deal.

As part of the deal, the 32-year-old will feature in various ad campaigns and represent the Police brand across India and the Middle East.

The collaboration and the brand campaign is handled by Mumbai-based advertising agency Makani Creatives, which has launched a campaign titled “Audacity Wanted” adapted for the Indian market.

Also read: KL Rahul’s brand endorsements

Speaking on the collaboration, Barbara De Rigo, Chief Marketing Officer of the De Rigo Group, said: 

“KL Rahul is an embodiment of everything Police stands for—determination, confidence, and an unwavering sense of individuality. His passion for his sport and his unique personal style make him a standout figure both in the world of cricket and fashion. His partnership with Police showcases a shared vision of pushing boundaries, embracing individuality, and inspiring confidence. The partnership with KL Rahul marks another chapter in the brand’s journey to connect with global audiences who seek more than just eyewear—they seek a lifestyle.”

Speaking on the collaboration, Rahul said: 

“Being appointed as the brand ambassador for Police is an exciting opportunity. I’m thrilled to join forces with a brand that champions authenticity and inspires everyone to express themselves fearlessly. Police represents innovation and boldness, qualities I deeply connect with. Together, we aspire to encourage people to embrace their uniqueness and make a statement in every aspect of life.”

Talking about the brand campaign, Chief Integration Officer of Makani Creatives, Pavan Punjabi said: 

“The core of Audacity Wanted – being your authentic self – resonates deeply with both the brand Police and KL Rahul. We felt it was important to interpret this concept in a way that connects with Indian audiences. The campaign draws inspiration from India’s celebrity culture, where cricketers are idolized. And hence the core of the Audacity Wanted India campaign: to be like Rahul, you need to be like you.”