Real Madrid Club de Fútbol have announced signing a global sponsorship agreement with Chinese tyre manufacturer Linglong Tire.

The partnership will see Linglong Tire integrate its brand across several Real Madrid projects.

The two parties will also collaborate on “sports marketing, promoting the integration and development of sport and business together.”

Wang Feng, CEO, Linglong Tire, commented:

“We feel hugely honoured to establish this strategic alliance with a top-level club like Real Madrid. We trust that our joint efforts will lead to even greater success and the ability to offer surprises to consumers around the world.“

Also read: Chelsea FC list Linglong Tire as Official Global Partner