Premier League giants Liverpool have announced a new five-year partnership with South African leisurewear brand, Old School, who will become the club's first-ever Retail Partner in South Africa. Joining as...
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Liverpool FC team up with SAS
Liverpool FC have announced a multi-year deal with analytics firm SAS, roping it in as their Official AI Marketing Automation Partner.
Is Mohamed Salah to blame for Liverpool’s problems?
Mohamed Salah is at the centre of a storm due to his comments after Liverpool's latest poor outing. But is he solely to blame?
Liverpool FC announce partnership with PayPal
Liverpool FC have announced a multi-year partnership with PayPal, bringing it on board as their official digital payments partner.
Liverpool FC extend Coca-Cola partnership
Liverpool Football Club (LFC) have announced a multi-year renewal of their partnership with The Coca-Cola Company.
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Liverpool FC team up with Trimble
Liverpool FC have teamed with Trimble, a software company operating in the construction, geospatial, and transportation sectors.
Explained: 3 things Arne Slot and Liverpool must address this international break
With club football returning this weekend, here are three things Liverpool need to address in order to prevent their season from spiralling.
Liverpool FC team up with Haier
Liverpool FC have announced a partnership with Chinese consumer electronics brand Haier, bringing it on board as a Global Partner.
Liverpool FC announce headwear agreement with New Era
Liverpool Football Club have announced a partnership with New Era, a global apparel brand specialising in headwear.
Liverpool FC Sponsors 2025/26
Here, we look at the organisations serving as the official sponsors and partners of Liverpool FC for the 2025/26 season.