Liverpool score new partnership with Vista
Vista to join the club’s sponsorship portfolio as their Official Small Business Design and Marketing Partner. Premier League side Liverpool have announced a multi-year partnership with design and marketing company Vista. The deal, which is Vista’s first sports partnership in the United Kingdom, will see the firm become Liverpool’s Official Small Business Design and Marketing Partner. The initial focus will be on supporting small businesses through the ‘Small Business of the Match’ experience, which is aimed at ‘making small feel big’. The two parties will also work on co-branded social media and digital content, in-stadium activation and promotion. Vista will also be partnering with a select number of small businesses to provide them with design and marketing services, while a handful of those companies will be given a ‘hero status’ at Liverpool’s home games.
