Newcastle United FC (NUFC) have announced a multi-year partnership agreement with Austrian energy drinks conglomerate Red Bull, roping it in as their Official Energy Partner.

The deal will see Red Bull work towards “fueling the performances across the Newcastle men’s and women’s teams.”

Reds Bull’s branding will be present going forward during Newcastle’s matches at St James’ Park, home of their men’s first team. Red Bull will also provide its beverage products to the NUFC playing staff, stadium concourses, and the “St. James’ STACK, presented by Sela” fanzone.

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Peter Silverstone, Chief Commercial Officer, Newcastle United FC, said:

“Attracting leading brands to Newcastle United continues to be at the forefront of our exciting commercial growth and Red Bull is a fantastic addition to our partnership family.This partnership with Red Bull recognises the exciting journey that Newcastle United is on, with our ever-growing digital presence and increased international television audience of 62% in the last 12 months. Red Bull has an unrivalled passion for engaging with sports fans around the world, through culturally relevant partnerships and unique events. The club’s global appeal and strong supporter base will continue to establish Red Bull as a market leader in the UK, USA, Middle East and throughout Europe.“