The Brazilian Football Federation (CBF) has signed a 12-year partnership extension agreement with sportswear brand Nike.
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Nike partners with Uruguay football
The Uruguayan Football Association (Asociación Uruguaya de Fútbol; AUF) has signed a multi-year partnership agreement with global sportswear giant Nike.
NWSL scores long-term deal with Nike
Nike to continue as the NWSL’s kit sponsors till 2030. The National Women's Soccer League has extended its partnership with sportswear giant Nike, which will see the latter continue...
US Soccer inks record Nike deal
New long-term partnership to develop and grow the women's game. US Soccer has renewed the deal with sportswear giant Nike that will see the two continue a partnership that...
Federer v Nike - The tussle for the RF Logo
Background The Federer-Nike dispute has been one that has caught the eye due to its unique legal elements. The dispute arose out of the sponsorship agreement between Swiss champion Roger...
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Roger Federer gets his trademark RF logo back
Swiss International Tennis player Roger Federer has finally got his trademark “RF” logo back from sporting company Nike after two years since moved to Uniqlo. The “RF” logo which has...
Naomi Osaka leaves Adidas for Nike
World Tennis' young superstar, Naomi Osaka, has left the house of Adidas to join hands with the rival brand, Nike. The announcement was made on April 4th. On her association...
Nike's Savvy New Ad Mixes Inspiration and Narration
Forget about sneakers, there are a few companies who can match Nike when it comes to making innovative ad campaigns. The shoe and apparel giant's latest ad is just the...
Cristiano Ronaldo's Sponsorship Deals At Stake!
Cristiano Ronaldo is successful, he has a massive fan following, and he is a legend in his sport. So, naturally, he has a lot at stake after the rape allegation...
Look how Nike supported Eliud Kipchoge before the Berlin Marathon!
On 16th September, Kenyan long-distance runner Eliud Kipchoge was set to break the fastest marathoner record. A day before, Nike launched a terrific ad film featuring in support of the...