India House, the official house for the Indian contingent at the ongoing Paris 2024 Olympic Games, has announced a partnership with Radico Khaitan, roping it in as an Official Partner.

The Indian company, known for manufacturing industrial alcohol, country liquor, and fertilisers, will work towards highlighting India’s culture, legacy, and opulence in accordance with the agreement, while also aiming to boost the athletes’ morale throughout the Games. 

Also read: Paris 2024 Olympics and Paralympics Partners and Supporters

Abhishek Khaitan, Managing Director, Radico Khaitan, said:

“Radico Khaitan is honoured to partner with India House at the Paris 2024 Olympic Games. This collaboration is a tribute to India’s vibrant cultural heritage and dynamic sporting spirit on the global stage. Our commitment to Team India and our meticulously crafted products from our homeland evokes a deep sense of pride and connection for every Indian, regardless of their location. As we elevate national spirit in the Olympic host country, Radico Khaitan proudly stands behind our athletes on this prestigious international platform. Through our exclusive offerings at the India House, we aim to showcase the richness, culture, and legacy of our nation, uniting Indians worldwide in steadfast support for Team India.“