Indian professional cricketer Ravindra Jadeja has been announced as the latest brand ambassador of lubricants manufacturer Caltex Lubricants.

The partnership kicked off with the “Calex Yaani Commitment” campaign, which Jadeja headlined.

Going forward, Jadeja will appear in more campaigns for Caltex Lubricants, promoting its products. 

Also read: Ravindra Jadeja’s brand endorsements

Siddhartha Bose, Creative Director, Madison Loop, commented:

“Working on this TVC has been a fantastic experience. Team Caltex worked with us every step of the way, and really enabled us to capture, and bring to life, the spirit of commitment shared by Caltex and Ravindra Jadeja.”

Marc Bouchebl, General Manager, Marketing and Sales Support, Chevron International products (IP), added:

“We are thrilled to go live with a television commercial in collaboration with Ravindra Jadeja, our Caltex brand ambassador in India. His passion, dedication to the game and success story align seamlessly with the values of the Caltex brand. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounded lubricants provider for our customers.”

Kosal Malladi, Vice President, Madison Loop, added:

“Creating this TVC for Caltex has been a remarkable journey for us. We worked closely with Caltex and HPCL while scripting the TVC – marrying Jadeja’s all-rounder appeal with the all-rounder nature of products in Caltex’s stable. This TVC reflects our commitment to delivering a powerful and impactful campaign that resonates with the brand’s core values and the needs of its customers.”