Polish professional footballer Robert Lewandowski has announced a long-term partnership agreement with global marketplace for digital entertainment, G2A.COM, coming on board as a brand ambassador.

By getting Lewandowski on board, the brand aims to “bring faster and better digital adventures to everyone’s fingertips regardless of location, gender, age, and status”.

Also read: Robert Lewandowski’s brand endorsements and notable charity work

Speaking about the G2A.COM partnership, Lewandowski commented:

“I am glad that I will have the pleasure of being the ambassador of the G2A.COM brand, which is the world’s leading platform for digital entertainment. Gaming is one of the fastest-growing industries in the world and I am very impressed by the position that G2A.COM has built globally. Digital entertainment is already an integral part of our lives, and as an athlete, but also as a gamer, I am curious to see the development of the world of esports and gaming. I am convinced that traditional sport and physical activity can not only develop in parallel with the digital world, but also support each other, and the G2A.COM activity on different fields of sports and esports is a great example of this. These two activities have a lot in common – they are about fun, emotions and availability for everyone.“

Bartosz Skwarczek, Founder and President of the Supervisory Board at G2A Capital Group, added:

“We are thrilled to start a long-term partnership with Robert Lewandowski and are excited about this new adventure. Research done among G2A.COM’s users shows that online gamers play sports in real life. To meet their needs, we combine online and offline and collaborate with their idols, who also play games. At the same time, our offer reflects that connection – on G2A.COM you can find over 140 sports games. By combining offline and online sports we are one step closer to our goal of synergizing digital entertainment, which is what G2A.COM is all about. We are the ‘Gate 2 Adventure’ to the digital world and the leaders in democratised digital entertainment.

“Gaming and sports have a lot in common – both are for everyone from any age or background. Who could be a better ambassador for this connection between the physical and digital world than Robert Lewandowski – a sports icon and also a gamer. Robert is also a global role model for both older and younger generations, which is in line with our company values. I am confident that our partnership with Robert is a perfect way to reach new audiences and deliver new thrills for our users.“