The Bollywood superstar becomes A23’s Brand Ambassador.

Bollywood superstar Shah Rukh Khan has been roped in by Head Digital Works, an online skill gaming company, as a brand ambassador for its online multi-gaming platform A23.
As a brand ambassador, Shah Rukh Khan will be headlining the ‘Chalo Saath Khele’ campaign, which promotes responsible gaming habits. A23 will also use Khan’s brand image to share the message of playing responsibly and indulging in safe online gaming practices for users across all online gaming platforms.

Deepak Gullapalli, CEO and Founder, Head Digital Works, commented:
“It is a privilege to have the nation’s biggest superstar to be associated with us. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The campaign brings to life the narrative of various types of gamers on our platform through the magic of the actor and it promises to enthral his fans.”

Shah Rukh Khan also spoke about joining the brand, stating:
“I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of its kind online gaming campaign that proactively initiates the messaging of responsible gaming. A23 has always aimed at providing a premium but inclusive platform for skill gaming enthusiasts. Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly.”

A multi-gaming platform which currently has over 30 million users, A23 recently also partnered with the Pro Kabaddi League and the Prime Volleyball League. A23 also serves as the Hyderabad Black Hawks’ Principal Sponsor in the Prime Volleyball League.