Klopp joins as Brand Ambassador

Former-Liverpool manager Jürgen Klopp has been revealed as the Brand Ambassador of global hotel search platform trivago, following the announcement of a new agreement. As the face of the brand, Klopp will be headlining the company’s upcoming global marketing campaign, which is aimed to ‘highlight the synergy between Klopp’s authentic, positive, and credible personality and trivago’s brand values.’ 

The campaign will be launched in different phases, starting from the end of 2024, launching first in the US and Canadian markets before moving worldwide. The campaign is also on the lines with trivago’s goal to become a pioneer in AI-driven marketing. 

Johannes Thomas, CEO of trivago, commented,

“We are proud to welcome Jürgen Klopp to the trivago team. He is globally recognized for his genuine, authentic, and smart personality, which seamlessly aligns with what we stand for.Incorporating Jürgen into our campaign marks a significant step forward in our commitment to driving long-term brand growth. This partnership will ensure that we continue to be at the top of travelers’ minds when they are searching for a hotel.”

Jürgen Klopp, added,

“I am very excited to be working with trivago. Travel has always been a significant part of my life, and trivago’s dedication to making hotel search easy and efficient greatly resonates with me. I look forward to representing a brand that values authenticity and smart decision-making.”