West Bromwich Albion Football Club have announced a partnership agreement with online casino Mega Riches, roping it in as their Back of Shirt Sponsor for the 2024/25 season.

The deal will put the Mega Riches branding on the back of all matchday kits of the West Brom men’s and women’s first teams. The two parties have also pledged to work towards promoting responsible gambling. 

Mega Riches was recently launched by Videoslots, a Malta-based online casino. 

Speaking about the Mega Riches deal, Mark Miles, Managing Director of West Bromwich Albion FC, commented:

“We are happy to continue with our relationship with Videoslots Ltd and provide support to the newly launched brand Mega Riches. The partnership brings vital support to both our men’s and women’s teams, and we look forward to a successful partnership over the coming season.“

Marco Trucco, Chief Marketing Officer at Videoslots, said:

“We enjoyed a successful partnership last season with Mr Vegas and we decided to put our new brand Mega Riches on their shoulders this year. We look forward to running a number of activations throughout the season to engage with fans and give away some great prizes.“