Williams Racing have announced a partnership agreement with Mercado Libre, a Latin American e-commerce and digital payments firm.

Mercado Libre thus becomes an Official Partner of the team and will have its logo featured on the Williams car, the FW46, for the rest of the ongoing Formula One season, starting with from the Azerbaijan Grand Prix. 

Also read: Williams Racing Sponsors 2024

James Vowles, Team Principal, Williams Racing, commented:

“It is fantastic to welcome Mercado Libre into Formula 1 as a partner with Williams Racing. Mercado Libre is one of the most important and trusted brands in Latin America, and their decision to partner with us is a demonstration of F1’s position as a truly global sport and Williams as an iconic international sporting franchise. As the team which secured Argentina’s last F1 win with Carlos Reutemann, and is writing a new chapter for the country with Franco at the wheel, we are proud to extend our links with a country and region that is so passionate about the sport.“

Sean Summers, CMO of Mercado Libre and Executive VP of Mercado Ads, added:

“We are thrilled to announce our partnership with Williams and Franco Colapinto as it aligns perfectly with the growing popularity of the sport worldwide and is an amazing opportunity for Mercado Libre to connect with millions of users and fans across Latin America. We are excited to support the Argentine F1 driver on this exhilarating journey who, through hard work and exceptional talent, has reached the pinnacle of motorsports. Formula 1 embodies speed, technology, continuous improvement, and teamwork, core values that Mercado Libre shares in its mission to transform realities through e-commerce and financial services in Latin America. As Latin America’s largest technology company serving the global market, we are committed to transforming the sports industry, providing solutions to bring fans closer to the game, and elevating every experience.“