World Wrestling Entertainment (WWE) has announced a multi-year global partnership agreement with Aires Tech, which thus becomes an Official WWE Partner.

The deal will see Aires Tech work towards raising awareness among WWE fans about “safeguarding against ubiquitous electromagnetic frequency (EMF) sources’ potential long-term health effects and support WWE Superstars in enhancing their physical performance, maintenance, and recovery.”

Aires Tech will also gain prominent branding across WWE assets, including the promotion’s news round-up programme, WWE NOW. 

Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO, commented:

“We are excited to expand TKO’s partnership with Aires Tech to include WWE. Aires’ attention to detail on innovation coupled with health and wellness practices aligns with WWE’s approach to safety for its athletes.“

Josh Bruni, Chief Executive Officer of Aires Tech, said:

“Our collaboration with the WWE sheds further light on the invisible dangers of EMFs as digital connectivity is more deeply entwined into our daily lives. Aires’ technology protects against the negative effects of EMF and amplifies the positive, helping athletes feel and perform their best. The WWE represents the pinnacle of athleticism and we’re proud to partner with them to heighten the awareness of the potential health effects of EMF.“