Texas Super Kings signs new deal with H-E-B

Major League Cricket (MLC) franchise Texas Super Kings has announced a new multi-year partnership with North American supermarket chain H-E-B, who joins the team as their Official Grocery Partner. The two-year partnership covering the 2026 and 2027 seasons will see H-E-B work together on various activations including organising two community cricket clinics which will provide young athletes with hands-on professional coaching, supporting grassroots cricket development and encouraging wider participation in local communities.

The upcoming fourth season of Major League Cricket will kick off from June 18, 2026 and go on until July 18, 2026 with franchise teams battling it out for the title.

Anurag Jain, Co-owner at Texas Super Kings, commented,

“We are thrilled to welcome H-E-B into the Texas Super Kings family. Their commitment to the community and their growing engagement with diverse audiences makes them a perfect partner as we work to expand cricket’s footprint in the U.S.”

Mabrie Jackson, Managing Director, Public Affairs H-E-B/Central Market, added,

“As cricket continues to gain momentum across Texas, we are excited to support a team that reflects the energy and passion of the communities we serve. We are proud to invest in this wildly popular sport that brings people together.”