News

The Hundred inks Robinsons partnership

Aditya Chaudhuri Aditya Chaudhuri

The Hundred has announced British squash brand Robinsons as its Official Soft Drinks Partner.
The multi-year partnership will put The Hundred branding on Robinsons’ ready drink no added sugar products for the next three years, with select customers even standing a chance to win tickets during weekly prize draws.
Robinsons will also receive naming rights to the 150-second strategic timeout of the tournament as well.

Also Read – Sponsors of The Hundred

Rob Calder, Commercial Director of The Hundred, commented:
“Partnering with Robinsons gives The Hundred a fantastic opportunity to get more people into cricket, through the chance to win tickets this summer.
“We are delighted to partner with such an established, British brand like Robinsons and look forward to working with them throughout an important second year for cricket’s newest competition.”

Bruce Dallas, Britvic’s Great Britain Marketing Director, added:
“The Hundred has quickly established itself as one of the most exciting events in the UK’s sporting calendar and we are thrilled to be part of the action in the coming seasons. Part of The Hundred’s mission is to make the game of cricket more accessible and more inclusive to families up and down the country and, as a family-favourite brand, Robinsons fully supports these efforts to promote broader engagement with the sport.
“At Britvic we are committed to helping people make healthier choices and live healthier lives through our brands by keeping well hydrated and Robinsons’ involvement with this competition provides a great platform to further this agenda.”

The Hundred inks Robinsons partnership
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Rafael Nadal — A relentless pursuit of greatness

Rafael Nadal — A relentless pursuit of greatness

Neha Johri Neha Johri

In this article, we take a look at the beginnings, career accolades, journey towards becoming an all-time great, and activities beyond the court of Rafael Nadal.

Aston Martin joins forces Xerox

Xerox onboard as Official Global Partner British Formula One team Aston Martin has signed a multi-year partnership with office technology and solutions firm Xerox. The partnership will kick off from...

Ferrari and Chivas Regal team up

Iconic Italian Formula One team Ferrari have announced a new multi-year partnership agreement with Scotch whisky brand Chivas Regal. Chivas Regal will join as an Official Team Partner from the...